anne imhof x nike t90 | who do you perform for?

Anne Imhof has never been afraid of collision – art with sound, intimacy with violence, beauty with menace. The German multidisciplinary artist, whose unsettling performances have gripped audiences at the Venice Biennale and New York’s Park Avenue Armory, is now stepping into sport. For Autumn/Winter 2025, she joins Nike for her first-ever collaboration: the Anne Imhof x Nike T90 jersey.

The project revives one of Nike’s cult classics, the early-2000s Total 90, and reimagines it through Imhof’s charged visual world. Designed with Zak Group, the two jerseys are lifted directly from the three-hour durational ‘DOOM: House of Hope,’ her sprawling performance at the Armory earlier this year. That work pitted two ‘houses’ against each other in a mix of theatre, movement and sound – a modern rewrite of ‘Romeo and Juliet’ gone feral.

The kits reflect this split, subtly recalling the play’s costumes designed by artist and longtime Imhof collaborator, Eliza Douglas. One short-sleeved with blue accents and a subtle fur pattern channels the House of Tigers. The other, a long-sleeved red with a wolf motif, belongs to the House of Wolves. Both carry ‘IMHOF’ across the back, as if artist and athlete merge into the same figure.

For Nike, it’s both a nod to the archive and a step into new cultural territory, bringing the Total 90 into an art context while tapping its nostalgic pull. For Imhof, it extends her ongoing interest in costume as part of her work, featuring garments that hold the same charge as a set or a score.

On 13 September, the collaboration will be launched in Berlin at Kühlhaus with a live staging conceived by Imhof. Musicians LIA LIA and ATK44, who embodied the rival houses in ‘DOOM,’ will perform alongside artist XYZ, extending the work into a new arena.

The Anne Imhof x Nike T90 jerseys release on 16 September at Voo Store Berlin and Dover Street Market London, making their way from stage to street.

photography. courtesy of Nadine Fraczkowski
words. Gennaro Costanzo