Jacet / DRKSHDW Trousers / Zara Sneakers / Adidas by Rick Owens Cap / Stylist’s own
Jacet / DRKSHDW Trousers / Zara Sneakers / Adidas by Rick Owens Cap / Stylist’s own
Credits
This Schön! Online Exclusive Editorial explores streetwear-inspired pieces and urban silhouettes. Shot by Marko Mijailovic and styled by Cristina Oss-Cech & Erin Ree, this editorial uses statement pieces by DSquared2 and Maison Martin Margiela, and is not to be missed
Left Coat / Da Zoo Knit / Zara Trouser / Yang Li Belt / Maison Martin Margiela Right Blazer / Yang Li Shirt / DSquared2
Left Coat / Da Zoo Knit / Zara Trouser / Yang Li Belt / Maison Martin Margiela Right Blazer / Yang Li Shirt / DSquared2
Credits
Left Shirt / DRKSHDW Trousers / Zara Boots / Marc Jacobs Collection Right Jacket / Gucci Trouser / Kenzo
Left Shirt / DRKSHDW Trousers / Zara Boots / Marc Jacobs Collection Right Jacket / Gucci Trouser / Kenzo
Credits
This Schön! online exclusive editorial was produced by
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
