Cover / Sean O’Pry @ VNY Model Management by Jack Waterlot Fashion / Andrew Holden Sunglasses / Finest Seven Vest / Brioni Shirt / Dries Van Noten Swimming brief / Charlie by Matthew Zink Trousers / Kenzo Leather wrap bracelet / RRL
Cover / Sean O’Pry @ VNY Model Management by Jack Waterlot Fashion / Andrew Holden Sunglasses / Finest Seven Vest / Brioni Shirt / Dries Van Noten Swimming brief / Charlie by Matthew Zink Trousers / Kenzo Leather wrap bracelet / RRL
Credits
Photography / Jack Waterlot Styling / Andrew Holden
Photography / Jack Waterlot Styling / Andrew Holden
Credits
If you are thinking that you have seen the star of this shoot somewhere before you are probably right. Sean O’Pry has modelled for every major fashion brand, from Armani and Bottega Veneta to Gap and Zara, making him the world’s highest ranking male model. O’Pry is captured with emotion and style in this exotic editorial shot by Jack Waterlot, with styling by Andrew Holden using Balmain, Burberry Prorsum and Dries van Noten.
Photography / Jack Waterlot Styling / Andrew Holden
Photography / Jack Waterlot Styling / Andrew Holden
Credits
Photography / Jack Waterlot Styling / Andrew Holden
Photography / Jack Waterlot Styling / Andrew Holden
Credits
Photography / Jack Waterlot Styling / Andrew Holden
Photography / Jack Waterlot Styling / Andrew Holden
Credits
Photography / Jack Waterlot Styling / Andrew Holden
Photography / Jack Waterlot Styling / Andrew Holden
Credits
Photography / Jack Waterlot Model / Sean O’Pry @ VNY Model Management Styling / Andrew Holden @ Atelier Management Make Up / Homa Safar Hair / Gareth Bromell @ Atelier Management Post production / Brivaelle Capitaine
In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry
Credits
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje
Credits
full look. Burberry
opposite
dress. Sudi Etuz
full look. Burberry
opposite
dress. Sudi Etuz
Credits
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS
H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.
Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.
The collection will be available online at hm.com and in selected stores from April 24, 2025.
