Last April, Kartik Research opened its first North American store. Unfortunately, this also coincided with the rollout of President Trump’s punishing tariffs. Adding to what had already been a challenging and impossible year for many young designers. Especially punishing to India at 50%. So, the designer decided to take matters into his own hands, for himself and his craftspeople, who all live in India.
In Kumra’s ongoing research, he found such an answer when he stumbled across heritage brand Raag (also the title of his collection)—a brand founded in 1975 in Ahmedabad. Kumra uncovered the archives of a brand that had been a staple in the diets of the creative community for years yet had flown quietly under the radar–an attractive premise for Kumra, who prefers to let his clothes do the talking.
Fashioned like a salon of yesteryear, his A/W 2026 collection venue was exquisite. Seats were wrapped in kantha fabric, the floors were lined with handmade Jaipur rugs, and his signature Neroli scent was spritzed from room to room. Down to the program, which was included on the inside of a beautifully bound coffee table book of cinematic editorial spreads shot by creative collaborators Aaryan Sinha, Dolly Devi, Longchenti Longchar, and The BOF 500 and Time Magazine 100-lauded designer, himself.
The models walked leisurely around the four corners of the residence as if in deep contemplation. For me, it was a second chance to catch that detail I might have missed. A second chance to catch my breath from the sheer magnitude of all that my eye was trying to digest before the next look appeared. Details like hand-embroidered crash kantha and Palampur patchwork overcoats, paisley-ornamented shirts and jackets with silver chintz, juxtaposed by unfinished hems and a muted colour palette. Kartik Kumra didn’t miss a detail.
words. Malcolm Thomas




































