Nude Project is closing out the year with its most confident Playboy chapter yet. Titled ‘The Gift of Playboy,’ the latest collaboration from the Barcelona-born label marks the third time they’ve jumped into bed with the iconic American brand, and the timing couldn’t be better, landing just as Nude Project steps into a massive new phase of its international expansion.
Started back in 2019 by Bruno Casanovas and Alex Benlloch, Nude Project has gone from a little Spanish streetwear start-up to a fully-fledged cultural force. They’re known for their sharp graphics, fantastic community-led approach and an instinctive, almost cheeky understanding of how Gen Z actually shops, dresses and spends their money. Operating under the slogan “By Artists, For Artists,” they’ve always positioned themselves as a creative platform first and a fashion label second.
That clever mindset carries straight through ‘The Gift of Playboy,’ which reworks the familiar Bunny iconography through Nude Project’s own unique urban lens. Following the success of the debut capsule, ‘Heroes of Pleasure’ (2023), and the second release, ‘Playboy Part II’ (2024), both brands have built a shared aesthetic that perfectly balances the editorial with the accessible. This time, the focus is squarely on winter as something lived-in, layered and a little bit chaotic.
The accompanying campaign, shot by Pepe Herreros, plays out as a mischievous alpine weekend. We see models moving between bracing cold-exposure rituals, outdoor action and the cosy intimacy of a cluttered cabin interior. The traditional Playboy sensuality is there, but it’s totally softened by humour and that sense of familiarity.
The collection features standout pieces that define this urban-winter aesthetic: an example is the technical Mono Ski Playboy suit, engineered for extreme cold but finished with an urban edge. Then, there’s the hugely appealing XXXX Knit Sweatshirt – a fuzzy, relaxed piece featuring the Playboy bunny embroidered large scale on the front.
Elsewhere, for those looking to redefine the après-ski look, the metallic Play Rabbit Puffer paired with micro-print All Over Rabbit Playboy Jeans delivers a playful, editorial look. Meanwhile, the satin Papito Playboy Shirt adds that essential fluid sophistication for a nighttime mood.
The timing, of course, is no accident. Just last Friday, Nude Project unveiled the entire collection publicly in Berlin, coinciding with the opening of its first German flagship store. Located right in the heart of the city, the 137 m² space has been designed as an intimate, nightlife-inflected apartment complete with dark wood, integrated sound, adjustable lighting, a working piano and an arcade machine.
Discover the Gift of Playboy collection here.
photography. courtesy of Pepe Herreros, Kane Holz
words. Gennaro Costanzo














































