Mackage is stepping into a new era this season with the launch of ‘Le Monde Mackage,’ a fully-fledged design universe that takes the Montreal-born label far beyond outerwear. For Autumn/Winter 2025, the brand unveils its vision of luxury lifestyle, where the comfort of protection and polished elegance are seamlessly integrated. Fronting the campaign are actor Charlie Hunnam and supermodel Stella Maxwell, back for round two after SS25.
“With ‘Le Monde Mackage,’ we’ve created a collection that reflects a season that is about more than outerwear; it’s about crafting a complete expression of modern luxury that performs as beautifully as it looks,” says Tanya Golesic, CEO of MACKAGE.
Hunnam, best known for ‘Sons of Anarchy’ and soon to appear in Ryan Murphy’s much-anticipated new season of ‘Monster,’ brings a cinematic intensity that makes a quilted parka look like armour. While Maxwell, ever the high-fashion chameleon, balances his grit with an elegance that never tips into preciousness.
Shot in Los Angeles’ Hancock Park, the campaign trades between intimate interiors and sweeping, snow-dusted landscapes. From a library stacked floor-to-ceiling with books to the drama of historic homes, the settings mirror the brand’s mantra of ‘aesthetics that protect,’ with clothes that hold their own in the elements but look just as good when the storm passes.
The collection itself makes this statement crystal clear. Diamond quilting and crocodile-embossed leathers are treated like architectural details; reversible plaids and precision-cut houndstooth deliver versatility without sacrificing edge. Leopard flocking, camouflage textures, and performance-driven tailoring underline the idea that Mackage is speaking to a global, style-conscious audience – one that expects outerwear to work hard but look sharper still.
“There’s a precision to what Mackage does – each piece feels strong, intentional, and elevated,” says Hunnam. Maxwell adds: “There’s a quiet elegance to this campaign that speaks to the strength of beauty that protects.”
With ‘Le Monde Mackage,’ the brand marks a turning point: from a Canadian outerwear label into a fully-fledged luxury lifestyle house.
Le Monde Mackage is now available online. Discover the collection here.
photography. courtesy of Mackage
words. Gennaro Costanzo























































