This September, The Peninsula London takes a detour from Belgravia’s refined calm to the roar of engines joining forces with Goodwood Revival 2025 in a celebration of British craftsmanship, timeless style, and the golden age of motoring. From 12–14 September, the historic Goodwood Estate will once again transform into the ultimate time capsule – and this year, The Peninsula arrives with its very first hospitality pop-up, complete with the Brooklands Bar Lawn and a curated taste of London luxury.
For Rolf Buehlmann, Managing Director of The Peninsula London, the partnership is a natural fit: “We are delighted to bring a taste of The Peninsula London to Goodwood Revival, an event that, like The Peninsula, celebrates timeless style, heritage, and craftsmanship. The world of classic motoring has always held a special place in our story […].”
Goodwood Revival, the world’s greatest historic motor race meeting, is the only sporting event of its kind staged entirely in a period theme. This year, the Peninsula London Clubhouse, nestled at the heart of the action between the Aerodrome and the Motor Circuit, offers guests an immersive open-air experience. Three-time Indy 500 winner Dario Franchitti will be behind the wheel of this stunning Shelby Cobra 260, along with Mike Whitaker and nine-time Le Mans winner Tom Kristensen sharing the drive in the iconic TVR Griffith 400.
Expect bespoke cocktails, crafted stories, and a visual feast of racing heritage – from vintage posters and racing trophies to The Peninsula’s own 1960 Austin Taxi and the legendary Napier Railton, proudly displayed as part of the experience.
The Brooklands Bar comes to life on the lawn, serving up cocktails crafted exclusively for the occasion. The Peninsula Revival is a head-turning mix of Peninsula Cambridge Gin, cacao vanilla, sea buckthorn, and verjus, while the alcohol-free Revival Mocktail swaps spirits for zero gin, blackcurrant honey nectar, and ginger ale. Guests keen on timing their tipple will want to catch the 3 p.m. Happy Hour, with drinks at half price and limited-edition Clubhouse badges up for grabs – because no one leaves empty-handed.
But the weekend is more than just fast cars and finely balanced cocktails; it’s a celebration of history, design, and British engineering at its most stylish. For those looking to extend the thrill beyond the track, dedicated Peninsula London packages include exclusive Revival access, themed welcome amenities, breakfast for two, parking, and a post-race cocktail at the hotel’s two-Michelin-starred Brooklands by Claude Bosi.
The Peninsula Revival is a fusion of vintage racing, hand-cut crystal, and sun-dappled Belgravia elegance, colliding with the grit and glamour of Goodwood’s golden days. Here, luxury shifts into high gear, and even the cocktails feel like they’re doing 120 mph.
Find out more here.
photography. courtesy of Goodwood Revival
words. Gennaro Costanzo

























































