hostile to ourselves

headpiece. Marilena

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In a society that often dictates the parameters of beauty and acceptance, fashion rebels refuse to conform. “Hostile to Ourselves” celebrates the audacious spirit of those who challenge conventional ideals, turning self-expression into a powerful tool for self-empowerment — photographed by Yi Zhu with creative direction and fashion by Doco Jiang who dresses model Felix in looks by Marilena, Givenchy, Comme des Garçons and others. Hair and make up by artist Naomi.

jacket. Eric
headpiece. Marilena
opposite
jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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trousers. Eric
boots. Givenchy

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trousers. Eric
headpiece. Marilena
opposite
jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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jacket. Eric
boots. Givenchy
headpiece. Marilena

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vest. Comme des Garçons
shirt. Eric
trousers. Yohji Yamamoto
sunglasses. Ray-Ban

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vest. Comme des Garçons
shirt. Eric
sunglasses. Ray-Ban

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jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena
opposite
jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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opposite
trousers. Eric
boots. Givenchy

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vest. Comme des Garçons
shirt. Eric
trousers. Yohji Yamamoto
sunglasses. Ray-Ban
opposite
vest. Comme des Garçons
shirt. Eric
trousers. Yohji Yamamoto
sunglasses. Ray-Ban

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jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena

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jacket + trousers. Eric
shirt. JW Anderson
opposite
shirt. Alexander Mcqueen
sunglasses. Marilena

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shirt. Alexander Mcqueen
trousers. Yohji Yamamoto
shoes. Rick Owens
sunglasses. Marilena

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jacket + trousers. Eric
boots. Givenchy
headpiece. Marilena
opposite
shirt. Alexander Mcqueen
trousers. Yohji Yamamoto
shoes. Rick Owens

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jacket + trousers. Eric
shirt. JW Anderson
boots. Givenchy

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This Schön! editorial has been produced by

photography. Yi Zhu
creative direction + fashion. Doco Jiang
model. Felix
hair + make up. Naomi

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shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

Credits

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

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dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

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full look. Burberry
opposite
dress. Sudi Etuz

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full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

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full look. Burberry
opposite
full look. Burberry

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dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

Credits

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

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h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

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the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Credits

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

Credits

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

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hat. Ilariusss

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jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

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left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

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top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

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dress. Jordan Luca
crinoline. Lorenzo Seghezzi

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left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus