Prada’s 2024 advertising campaign spotlights the foundational values of circularity and sustainability ingrained in its revolutionary Re-Nylon Collection. The campaign features renowned actors and activists Emma Watson and Benedict Cumberbatch, beautifully captured by photographer Willy Vanderperre. Beyond mere aesthetics, the campaign underscores Prada Group’s enduring collaboration with UNESCO to preserve our oceans.
Unveiled in 2019, the Prada Re-Nylon Collection, which includes accessories and ready-to-wear for both men and women, embodies a core duality in Prada’s identity — a fusion of innovation and responsibility. This collection, anchored in sustainability, has triggered a transformative shift across the entire Prada brand. Notably, all Prada virgin nylon production has transitioned to regenerated nylon, signalling a substantial commitment to sustainability from this leading luxury house.
Nylon, a symbolic cornerstone deeply rooted in Prada’s design legacy since the late Seventies, has undergone a redefinition over the years. Miuccia Prada’s introduction of nylon in accessories marked a revolutionary stride in reimagining contemporary luxury. Today, Prada has embraced a circular mindset with the evolution of its iconic fabric into ECONYL®, a regenerated nylon yarn offering endless recyclability without compromising quality.
The creation of Prada Re-Nylon involves the recycling and purification of plastic sourced from oceans, landfills, and textile fibre waste globally. Utilizing a sophisticated process of depolymerization and re-polymerization, Prada Re-Nylon yarn epitomizes a circular approach to production.
This transformative journey serves as inspiration for the 2024 Prada Re-Nylon Collection campaign, featuring timeless pieces adorned by Watson and Cumberbatch against the backdrop of the ocean — the very environment actively preserved by the brand.
Starting in July 2023, 1% of the proceeds from the Prada Re-Nylon Collection contribute to SEA BEYOND, an educational program initiated in 2019 by Prada Group and UNESCO’s Intergovernmental Oceanographic Commission (IOC). Aligned with the brand’s commitment to societal concerns, education, and culture, SEA BEYOND raises global awareness about sustainability and ocean literacy, educating young generations worldwide. By comprehending and embracing the principles of sustainability, Prada aims to safeguard and cherish our oceans.
Learn more about Prada Re-Nylon at prada.com.
