Fashion lovers, make way for Motorola. A powerhouse in the tech industry, Motorola is known for their aesthetically pleasing gadgets and phones. Now, with a new partnership with the renowned color institute PANTONE, Motorola is bringing a new definition to the word “peachy.” Weaving together fashion, design, color, and technology seamlessly, Motorola’s devices — the Motorola Edge 40 Neo and Motorola Razr 40 Ultra — can be found in PANTONE 13-1023 “Peach Fuzz,” the color that will be everywhere in the new year.
For PANTONE, it’s a partnership that makes sense. “It was wonderful to work with Motorola and see their commitment, Creativity, connection and personalization through color on their devices to enable. This year’s color is particularly important to represent connection, to promote community and personal well-being,” says Laurie Pressman, Vice President of the PANTONE Color Institute. “Our PANTONE color of the year 2024, PANTONE 13-1023 Peach Fuzz, transitions seamlessly into virtual and real life and is making it an ideal color for the physicality of digital devices. We’re excited to see how our target groups use the features Motorola offers to enable and facilitate further connections.”
As the authority on color, PANTONE’s Color of the Year defines aesthetics and products across industries — from home design to fashion to make up trends and beyond. “Peach Fuzz” is a color that oozes connection and community — a true embodiment of our desire to be together. And as a mainstay in the communication industry, it is apt that Motorolla helps people connect with one another through stylish products. Speaking on the continued partnership, Reuben Castano, Head of Customer Experience and Design at Motorola, explains that technology is “intertwined with humanity, we trust that color is a tool for expression and deeper, more meaningful experiences with our devices. This applies not only to the devices, but also for the software itself. The Pantone Color of the Year 2024 does exactly that that since they match the virtual world we live in with our desire deeper connections and well-being.”
Learn more about the partnership at Motorola.com.
