In light of the coronavirus pandemic, Mercedes-Benz Fashion Week Russia has gone completely digital this season. Across this weekend (April 4-5), both established and emerging talent will showcase their fashion collections virtually via this stream.
“We encourage you to support Russian designers not only with our traditional #MBFWRussia tag, but to use #stayhome and #stayhomeinfashion tags, too,” Alexander Shumsky, President of Russian Fashion Council, says. “Visit designers’ presentations from home, get ready, choose a look for a show or a street/home style one, post your picture, share and like it – all of these will support our talents under the current circumstances. The best thing that the fashion industry can say to the world today is #stayhome, stay home and be responsible. Our whole online event was prepared remotely.”
Brands included in the all virtual fashion event will be: IGOR GULYAEV, RUBAN, RED SEPTEMBER, /SELFÉTUDE, JULIA DALAKIAN, ELENA SOUPROUN, N.LEGENDA, BO.G.A.CHI. Borzova Gala | Alena Chipura, MADFRENZY, WHITE CROW, AMPLITUDA, SL1P, ÓNOMA:, ASOMATAV, Yana Besfamilnaya, SERAYA, REWEARIT, LUTANI, VAKPROJECT, T3CM, OLYA KOSTERINA, ophelica, HOUSE OF LEO, MIETSA, Valeria SAAD, LATARDE, LEATHER LIKE WOOD, VILENA TIMOSHENKO and others.