Society in the 21st century is a circus — social network is the stage and we are the show. What character are you going to portray? Who are you behind the curtains? Who is your real self? This Schön! editorial investigates through ironic contrast how social networks can be changing not only the perception of the world but the inhabitants themselves.
The circus is historically an incredibly playful, joyful and coluorful space that always hides behind its curtains a life made of hardships, a different reality from the stage everybody see, where the artists are society outsiders and outcasts. Illusionists, seers, clowns, strongmans, “freak-shows,” acrobats, animal tamers are metaphorically nowadays influencers, stalkers, followers, content creators, self sellers, keyboard warriors, trendsetters. Produced by photographer Benjamin Vitti with fashion by Morgan Dildar and Vincenzo Trionfo.
photography. Benjamin Vitti
fashion. Morgan Dildar
model. Nafa @ The Claw Models, Giosuè + Ludovica @ BADD,
Daniela + Tanya @ Independent Model Management,
Yuri @ Next Management + Sergei @ Sophie Models
hair. Carlo Ruggiu
make up. Mattia Andreoli
video. Andrea Colacicco
sound design. Temuri Matureli
set design 3d art. Asia Calzà
fashion assistant. Giulio Di Gregorio + Vincenzo Trionfo
hair assistant. Giovanni Ameduri