The spirit of youth is alive and well in this riveting new Spring/Summer 2022 Denim campaign from Versace Jeans Couture. This season, Versace Jeans Couture embraced a relaxed, grungy attitude to create FOREVER YOUNG — utilising vintage stone washes and remastered patchwork styles to craft a series full of life and indomitable spirit.
Elevating this energy is the collection’s accompanying campaign by Danish photographers Maria and Louise Thornfeldt and film director Roberto Colombo. For this one-of-a-kind campaign, photography duo of Maria and Louise Thornfeldt captured a mosaic of colourful portraits, shooting models on candy-coloured backdrops to further invoke a potent sense of young rebellion.
The film from director Roberto Colombo carries these emotions even further, offering a playful mixed media experience that incorporates animation and a dreamy soundscape to create a world that is truly sublime.
Journey with us into the adolescent wonder of this new Spring/Summer 2022 Denim campaign from Versace Jeans Couture, and explore the full collection on the label’s website.