What could the “American Dream” have looked like for the Black woman in the 1950s?
Although Black America contributed broadly to popular culture throughout the 20th century, the 1950s were a decidedly “whitewashed” decade as seen by the mass media at the time. Black women were hardly, if at all, portrayed in pop culture.
The exclusion of BIPOC communities in the “American Dream” born of this era can be clearly seen in the media produced at the time. Magazines were a major contributor to this narrative, especially as the concept of the “Nuclear Family” spread and women were portrayed as housekeepers.
From the lens of 1950s Vogue Covers, we depict a rewritten history that is inclusive and inspiring. As the “American Dream” was intended only for whites, our vision of opportunity and freedom that is equitable and inclusive to all of humanity.
Photography for this Schön! online exclusive is by Sezen Tezic. Model Friday Chuol wears pieces from Vishruti, Pier Antonio Gaspari, L.K. Bennett and others styled by Rebecca O’rourke, who also creatively directed the piece. Hair is by Yu Nakata and make up is by Tomoyo Shionome.
This Schön! online exclusive has been produced by
photography. Sezen Tezic
fashion + creative direction. Rebecca O’rourke
model. Friday Chuol
hair. Yu Nakata
make up. Tomoyo Shionome
retouch. Kateryna Nechai + Sezen Tezic
photography assistant. Agustina Sol
fashion assistant. Ryan Rivera
lighting assistant. Stephen Russell Shilling II