ride or die

A story inspired by two movies about racial and sexual discrimination in today’s society.

‘Ride or Die’ is a story that tries to make people think about how important respect and love for their neighbour is. This project is marked by a dualism between two concepts: passion and fears.

Colours and fire will add a strong impact and a gloomy mood to the project, brightened up with soft shades and bright details. The evocative location, with motorbikes, vintage cars and a big space outdoor, is suited to create a 90s aesthetic.

Photography is by AZAZEL. Video is directed by Dino Gulino. Models Masser Seck, Yann Summers and Sami wear looks from Versace, GMBH, Marcelo Burlon and others styled by Francesca Cavalcanti. Make up is by Francesca Vinciguerra.

all clothing. MM6
opposite
Sami wears
full look. Versace
Masser wears
full look. Versace
Yann wears
sweatshirt + shoes. Marcelo Burlon
trousers. Neil Barrett

all clothing. MM6
shoes. Dr. Martens
opposite
dress. GMBH
earrings. Gogo Philip

all clothing. GMBH
earring. Angostura
opposite
dress. MM6
belt. INAN x Angostura

full look. MM6
opposite
top. Salvatore Vignola
leather sleeves. MM6
rings. Jupiter

sweatshirt. Marcelo Burlon
opposite
full look. Versace

Masser wears
full look. Versace
Sami wears
full look. Versace
Yann wears
sweatshirt + shoes. Marcelo Burlon
trousers. Neil Barrett
opposite
dress. GMBH
earrings. Gogo Philip
shoes. Giuseppe Zanotti

shirt. Marcelo Burlon
hat. Miaoran
sunglasses. Carrera
opposite
top. Salvatore Vignola
leather sleeves. MM6
rings. Jupiter

all clothing. GMBH
earring. Angostura
opposite
full look. MM6

full look. MM6
opposite
Sami wears
full look. Versace
Yann wears
sweatshirt + shoes. Marcelo Burlon
trousers. Neil Barrett
Masser wears
full look. Versace

This Schön! online exclusive has been produced by

photography. AZAZEL
fashion. Francesca Cavalcanti
models. Masser Seck, Yann Summers + Sami
make up. Francesca Vinciguerra
nails. Bianca Moldovan
video director. Dino Gulino
d.o.p. Lorenzo Villa
production. Cattura Production


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