Who knew pianos and luxury cars had so much in common? Steinway & Sons and Bentley Motors, apparently. The two heritage houses have joined forces for a collaboration that celebrates precision, craftsmanship and design through the launch of Steinway’s ‘Ultra Black’ and ‘Ultra White’ limited editions.
Built in Hamburg, just fifty-two of these grand pianos will exist worldwide, evenly split between the two finishes. Each takes cues from both brands’ most recognisable signatures: Steinway’s timeless silhouettes and Bentley’s sleek monochrome palette. The Ultra Black, finished in a deep Jet Black that’s been a favourite in Bentley’s veneer catalogue, feels sculptural and commanding; its mirror image, the Ultra White, draws from the carmaker’s Arctic White, luminous and modern in tone.
“The Ultra Black and Ultra White editions embody Steinway’s ability to honour our heritage while exploring new expressions of design,” confirms Guido Zimmermann, President of Steinway & Sons Europe. “These pianos are not only instruments of the highest musical quality but also works of art, created for those who value craftsmanship, individuality, and timeless beauty.”
It’s a statement Bentley could easily echo. And indeed, to mark the launch, the British marque unveiled a ‘Flying Spur Speed’ finished in Arctic White with a Piano Black veneer interior – a perfect mirror of Steinway’s monochrome duo.
“Our collaboration with Steinway & Sons is a meeting of worlds, where craftsmanship connects music and motion. The Flying Spur Speed, paired with Steinway’s Ultra Black and Ultra White editions, represents a dialogue between two distinguished names, creating objects of rarity and enduring beauty,” says Wayne Bruce, Chief Communications and D&I Officer.

Founded in 1853, Steinway & Sons remains the gold standard for concert pianists, its instruments painstakingly made by hand over the course of a year in just two factories located in Hamburg and New York. Bentley, meanwhile, has been crafting luxury cars in Crewe since 1919, evolving from W.O. Bentley’s original vision into a symbol of British engineering and design.
What makes this collaboration more than just a meeting of logos is the exchange of craft behind it. Steinway and Bentley artisans shared techniques in veneering, finishing and woodwork – a merging of two disciplines united by precision and touch. Both brands have built their legacies on that tension between handcraft and innovation: from Bentley’s meticulously engineered interiors to Steinway’s SPIRIO | r system, which can record and reproduce a live performance with astonishing fidelity.
Elegance shouldn’t be limited to concert halls or car showrooms and, together, the two brands prove that this is what happens when sound and speed share the same rhythm.
photography. courtesy of Steinway & Sons, Bentley Motors
words. Gennaro Costanzo