in utero

Imagine the golden glow of Marrakesh at dusk, the call of the market, the hush of the desert beyond the city’s edge. This is where H&M Studio Resort Capsule Collection 2025 begins, where age-old artisanal beauty meets contemporary edge in a collection designed to capture the duality of summer: both untamed and serene, wild and refined.

Launching on May 8, 2025 with a preview from April 28th on hm.com, the capsule collection merges the vibrant Marrakesh city life with the sleek, confident attitude of modern minimalism. With a careful balance between structure and flow, the pieces are made to move with you—through sunlit city strolls, windswept getaways, and spontaneous nights under the stars.

At the core of the collection lies an undeniable reverence for detail and craftsmanship. “For the H&M Studio Resort Capsule collection, we turned to the vivid sights of Marrakesh and serene beauty of the surrounding desert,” shares Kathrin Deutsch, collection designer at H&M Studio. “There’s an eye for intricate detail and love of craftsmanship that we also wanted to bring through with the different embellishments and embroidery, but also shapes of necklines and hems. The result is dreamy yet fierce and modern.”

From its palette to its proportions, the collection tells a textured story. Calming terracottas, sun-washed beiges, and whispery sand tones are grounded by deep black and stark white, then ignited by brilliant bursts of azure. The colour blocking is deliberate — bold but grounded, just like the woman who wears it.

The silhouettes evoke a dialogue between freedom and form. A cropped beige cotton jacket is elevated by a dramatic curved neckline and elaborate embroidery, offering a structured foil to the more relaxed, curved-leg jeans adorned with studs. Full-length kaftans swirl with bespoke patchwork prints with each square a nod to Moroccan tilework and mosaic design. Textiles are tactile and expressive: airy chiffons, breathable linens, rich cotton poplins, chosen for how they sway, wrap, and catch the wind. Each fabric has a role in this narrative, whether it’s to float, skim, or sculpt.

Standout garments take the language of resort wear and speak it fluently in modern terms. The dusty blue maxi dress makes a quiet entrance with sheer sleeves, precise ruching, and a backless silhouette that teases just enough. A black cropped waistcoat plays with dimensionality through contrast stitching, beadwork, and playful tassels, nodding to traditional embellishments with a clean, tailored eye. A white oversized shirt, cut in heavy cotton, gets a refresh with side cut-outs and a curved hem, paired with matching wide-leg trousers that fall soft and loose, drawn in by a tasselled drawstring.

And then there are the accessories — pieces that finish the story with a whisper of sun and glint of gold. A terracotta bikini with an asymmetric twist, gold flat mules with sculptural knot details, rope-wrapped high-heel sandals, and a suede bag in soft earth tones with whipstitch accents all exude quiet luxury. The jewelry is bold but organic: tassel necklaces, crystal-beaded earrings, and sunglasses that strike a confident silhouette.

H&M Studio’s Resort 2025 Capsule isn’t just about summer style; it’s about escapism, movement, and the power of contrast. It’s for the wanderers, the dreamers, the boundary-pushers. Whether you’re chasing the sun or finding stillness in the heat, this collection is your invitation to do it in style.

View the collection now at hm.com.

dress. Amorphose
sunglasses. Balenciaga
earrings. Stylist’s Own

LA days are looking bright with Keltie Straith in this Schön! editorial captured by photographer Benjo Arwas with concept and fashion by Sandy Phan who dresses Straith in looks by Gerard Darel, Nadya Dyzak, Max Mara and others. Hair and make up by Allie Lapius.

jacket. Gerard Darel
top. Simon Miller
earrings. Dinosaur Designs
opposite
jacket. Gerard Darel
top + mini skirt. Simon Miller
long skirt. Staud
shoes. Franco Sarto
earrings. Dinosaur Designs

jacket + leather trousers. Yoshiyuki Konishi
dress. Nadya Dyzak
boots. Staud
jewellery. Stylist’s Own

sweater. CLOSED
bralette top. Simkhai
top. Eterne
skirt. Nili Lotan
earrings. Justine Clenquet

shoes. Unknown
opposite
jacket. Yoshiyuki Konishi
dress. Nadya Dyzak
jewellery. Stylist’s Own

coat. Max Mara
shoes. Vince
tights. Wolford
opposite
top. Miaou
trousers. Dries Van Noten
earrings. Numbering

dress. Amorphose
shoes. Unknown
sunglasses. Balenciaga
earrings. Stylist’s Own
opposite
sweater. CLOSED
bralette top. Simkhai
top. Eterne
skirt. Nili Lotan
earrings. Justine Clenquet

top. Miaou
trousers. Dries Van Noten
shoes. Le Monde Beryl
earrings. Numbering

This Schön! editorial has been produced by

photography. Benjo Arwas
concept + fashion. Sandy Phan @ Art Dept LA
model. Keltie Straith @ Ford Models
hair + make up. Allie Lapius

Camille Chanial wears
sheer cotton-blend maxi dress. Christopher Esber
opposite
Camille Chanial wears
sheer cotton-blend maxi dress. Christopher Esber

Step on stage at The Royal Swedish Opera in this Schön! editorial photographed, art directed, and styled by Bianca Chanial who pulls from dance inspiration and dresses models Gabriel Barrenengoa, Camille Chanial, Daria Ivanova, Marin Jalut-Motte, Rikako Shibamoto and Stephanie Watkinson in looks by Christopher Esber, Simone Rocha, Magda Butrym and others. Hair and make up by artist Inna Levchuk with movement direction by Camille Chanial.

Stephanie Watkinson wears
knit cashmere sweater. Lisa Yang

Stephanie Watkinson wears
knit cashmere sweater + trousers. Lisa Yang
opposite
Gabriel Barrenengoa wears
hybrid jacket. Coperni
two-tone polo shirt. Commas
wide leg trousers. Studio Nicholson

Gabriel Barrenengoa wears
two-tone polo shirt. Commas

Rikako Shibamoto wears
raw-cut mesh shirt. Forte Forte
lace-up fishnet bra. Ludovic de Saint Sernin
opposite
Rikako Shibamoto wears
silk organza pencil skirt. Simone Rocha

swimwear. Magda Butrym
opposite
fringe dress. Lisa Yang

Daria Ivanova wears
silk sleeveless scarf top. Christian Wijnants
wide leg trousers. The Frankie Shop

Daria Ivanova wears
silk sleeveless scarf top. Christian Wijnants

Camille Chanial wears
jacket. Selezza
knitted sleeveless top. Christian Wijnants
opposite
Camille Chanial wears
knitted sleeveless top. Christian Wijnants
knitted shorts. Magda Butrym

Daria Ivanova wears
maxi dress. Khaite
opposite
Daria Ivanova wears
maxi dress. Khaite

Rikako Shibamoto wears
oversized ruffled jacket. Norma Kamali
mesh top. Nensi Dojaka
opposite
Rikako Shibamoto wears
asymmetric waist knitted trousers. Vaillant
organza top. Christian Wijnants

Marin Jalut-Motte wears
long sleeve shirt. Lemaire
ribbed-knit mock neck top. Courrèges
trousers. Entire Studios

Marin Jalut-Motte wears
ribbed-knit mock neck top. Courrèges
opposite
Matelassé dress. Cecilie Bahnsen

opposite
Stephanie Watkinson wears
organza top + skirt. Christian Wijnants

This Schön! editorial has been produced by

photography, art direction + fashion. Bianca Chanial
models. Gabriel Barrenengoa, Camille Chanial, Daria Ivanova, Marin Jalut-Motte, Rikako Shibamoto + Stephanie Watkinson
hair + make up. Inna Levchuk
movement direction. Camille Chanial
special thanks. The Royal Swedish Opera