french flair | Moët releases limited edition BRUT IMPERIAL

As the Olympics are approaching, Moët & Chandon are ready to celebrate all victories big and small with a limited-edition bottle of Moët Impérial, graced with a jubilant French flair. This exclusive Moët & Chandon Brut Impérial bottle is adorned with the French flag as its label’s backdrop. The iconic hues of blue, white, and red encapsulate the noble values of Liberty, Equality, and Fraternity. The opulent design replaces the usual Moët & Chandon crown logo with an elegant depiction of the Arc de Triomphe, the historical monument majestically positioned at the top of the Avenue des Champs-Élysées in Paris. The bottle is crowned with a lavish golden ribbon as if attired in its finest for celebrating every pinnacle moment with style and grace.

The grand Arc de Triomphe stands as a powerful emblem of both victory and the sacrifices that accompany it. Inscribed on its inner and outer surfaces are the names of French military triumphs and generals, alongside those who gave their lives during the French Revolution, the Napoleonic Wars, and World War I. Commissioned by Napoleon Bonaparte at the zenith of his military prowess in 1806, the monument holds deep historical significance.

In 1807, a year after commissioning the Arc de Triomphe, Napoleon graced the cellars of Moët & Chandon with his presence. His visit is immortalized in the Imperial Gallery, open to the public today. This historic occasion was guided by his dear friend Jean-Remy Moët, grandson of the Maison’s founder and mayor of Épernay. Their friendship, kindled at a military academy in 1782, endured through the years, with Napoleon frequently visiting Épernay during his campaigns. Their bond was both personal and commercial, with Napoleon famously declaring, “Always carry champagne! In victory, you deserve it; in defeat, you need it.”

Whether the victories are military, athletic, or cultural, Moët & Chandon’s unwavering dedication to creating champagne of balance, brightness, and signature elegance mirrors the spirit of commitment celebrated by their champagne. This multi-generational pursuit of excellence is poised to elevate any momentous occasion. A limited-edition bottle of Moët Impérial invites one to celebrate not only personal triumphs but also the shared milestones that unite us. Each pour from these bottles is a salute to bold achievements and enduring legacies, reminiscent of the cherished bond between Moët & Chandon and the world’s grand celebrations.

These limited-edition bottles will join communities in honouring individual feats and collective landmarks, offering a true sip from history’s magnificent cup — showing that everyone can celebrate with a glass of Moët Impérial. 

Discover more at moet.com.

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