designing the future | 25 years of ied spain

Andrés García Cruz. Photography | Ugo Camera


The 18th of November was a very special day for the Institute of European Design (IED). To celebrate 25 years in Spain in style, IED put on a fashion show inside the stunning Guggenheim Museum in Bilbao, coinciding with the city’s Design Week.

Twenty-five alumni from IED Madrid and IED Barcelona were invited to send their designs down the catwalk to a buzzing, international crowd. In addition, three of the designers (one each from IED Madrid, Barcelona and Milan) especially created looks inspired by the architecture of the Guggenheim Museum New York, to celebrate its 60th anniversary. Schön! selects some highlights from this more than memorable event.

Andrés García Cruz launched his brand Wastaholic at Samsung EGO, shortly after graduating from IED Madrid earlier this year. Using second-hand and discarded garments the materials, it’s clear that the designer treats sustainability as a priority, but he also sees it as a tool for liberation, strengthening fashion’s function as the expression of individuality.

Brenda González. Photography | Ugo Camera

Brenda González, an IED Barcelona graduate, was the winner of the IED Best Thesis Award this year. Obsessed with contemporary structural forms, she creates streetwear that challenges the idea of basic garments, using both industrial and technological references and more organic and artisanal details, but it was her exquisite accessories that really caught our eye.

Ela Fidalgo. Photogaphy | Ugo Camera

There are only two Spaniards who reached the final of the Hyères Festival and Ela Fidalgo is one of them, wowing the 2018 jury with a collection that advocating zero-waste fashion. She was also the winner of the Samsung EGO Innovation Project Award at Madrid Fashion Week in 2016, when she was still a student at IED.

Eñaut Barruetabeña. Photography | Ugo Camera

A year after graduating, Eñaut Barruetabeña won the REC.0/080 Barcelona Fashion award for Best Designer 2018. He designs for the modern man using a minimal aesthetic, combined with attention to detail and pattern, using organic fabrics.

Prisca Franchetti . Photography | Ugo Camera

Prisca Franchetti has been showing her brand PRISCAVera at New York Fashion Week since 2015, when she moved there four years after graduating. A young and colourful label, it combines pop culture with classic European sophistication.

Tíscar Espadas. Photography | Ugo Camera

Tíscar Espadas is both an illustrator and designer and graduated from IED Madrid in 2015. She went on to win the Burberry Scholarship two years later. More recently, she has been exploring artisanal tailoring with the intention of helping to reinvigorate and preserve this sector of the fashion industry.

UY Studio.. Photography | Ugo Camera

Idan Gilony met Fanny Lwaetz when they were both studying at IED Barcelona in 2012. In 2013, they combined their Middle Eastern and Scandinavian cultures with the creation of their Berlin-based label UY Studio. As well as minimalistic silhouettes with atypical forms, the duo have designed costumes for the Staatsballett in Germany.

Moisés Nieto also founded his own brand a year after graduating, this time in 2011, launching it with his final year thesis collection. Made 100% in Spain, using raw materials, his garments fuse craftmanship, attention to detail and a refined taste. It’s not surprising that he’s won numerous accolades, including the L’Oréal 2012 Award and Premio Nacional Moda in 2016.

Moisés Nieto. Photography | Ugo Camera

More than just a retrospective, the event, titled ’25 Years Designing the Future’, also looked forward. IED Spain has been on the cutting edge of design for a quarter of a century and we are sure will continue to fashion the future for many years to come.

For more information, click here.

photography. Ugo Camera
words. Huma Humayun

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