Last week Berlin was home once again to an explosion of creativity thanks to the Berlin Fashion Film Festival (BFFF). Founded in 2012 as a platform to showcase established and emerging talent across fashion, beauty and lifestyle, every year BFFF brings together talent from individual creatives as well as multinational brands in the German capital and this year was no exception. “We lower the barriers for directors to enter the business of filmmaking, since production companies, agencies and brands come to BFFF every year to discover the most relevant trends and talents in state-of-the-art filmmaking,” BFFF states. “Films run through the veins of BFFF. With more than 30 years of experience in the film, event and communication industry our managing team is constantly finding new ways to support the decision makers and creatives of the industry to connect and collaborate.” Spanning four days, Schön! had the chance to attend the 2018 edition, our EiC, Raoul Keil, being part of the esteemed jury. With more than 30 winners and outstanding films from brands like Etro, Diesel, Gucci, Kenzo and Prada —among many others — here is our “best of” selection from the event.
First off, is Nadia Lee Cohen‘s exquisitely subversive “SGUALDRINA”, featuring icon blonde bombshell Pamela Anderson. By staying faithful to her provocateur approach and kitsch aesthetic, Lee Cohen scored Gold in both ‘Casting’ and ‘Hair & Make-Up’ categories, whilst securing a worthy Bronze in ‘Music’. The London College of Fashion alum lures us in back again with a seditious storyline, immaculate lighting and recherché nature — all elements she has us accustomed to with her previous work both commercially and artistically through campaigns, personal projects or music videos like Kali Uchis‘ ‘After the Storm‘.
Another highlight came from François Rousselet‘s nonchalantly contagious “Go With The Flaw” for Italian retail giant Diesel. Known for his work for the likes of Kanye West, Jack White and Snoop Dogg; Rousselet’s artistic vision resonated greatly with BFFF’s jury and attendees as he encouraged us to embrace our flaws. Carefree, beautifully insurgent and anthemic, “Go With The Flaw” scored Gold for ‘Cinematography’, ‘Music’ and ‘Production Design’ as well as Silver for ‘Direction’ and ‘Casting’. Apart from these well deserved and noteworthy recognitions, Rousselet’s work was also proclaimed as Best Film ‘from Europe’ and in the ‘Clothing, Footwear and Accessories’ category.
Last but not least were the visuals for Darius Ft. Wayne Snow’s ‘Lost In The Moment’, directed by Lisa Paclet. The heartwarming, youthful yet mystic film scored the Gold Award in the ‘VFX’ category for its otherworldly sea effects and consistent allure. The visuals perfectly accompany the majestic track by Paris’ very own electronic musician Darius, off his debut album, “Utopia“.
In all, BFFF 2018 did not disappoint. Now, there’s nothing else to do but rejoice with the winners’ films as we eagerly await next year’s edition and its consequent explosion of talent.
words. Sara Delgado