backstage at new york | scotch & soda

Scotch & Soda SS17  Photography / Phoebe Cheong

Scotch & Soda SS17
Photography / Phoebe Cheong

Surely one of NYFW’s highlights; Scotch & Soda’s SS17 presentation was a masterclass in storytelling. The Amsterdam-born brand created a backdrop which could have been the set of a blockbuster motion picture and adorned it with a collection which drew inspiration from the farthest reaches of the globe. 

The pandemonium created by such a presentation was captured by Phoebe Cheong, the wild theme of the show was reflected in the reaction to those who were lucky enough to see it in person.

Scotch & Soda SS17  Photography / Phoebe Cheong

Scotch & Soda SS17
Photography / Phoebe Cheong

Scotch & Soda SS17  Photography / Phoebe Cheong

Scotch & Soda SS17
Photography / Phoebe Cheong

Scotch & Soda SS17  Photography / Phoebe Cheong

Scotch & Soda SS17
Photography / Phoebe Cheong

Discover more Scotch & Soda here

Photography / Phoebe Cheong

by /

Tags: , , , , , ,