altaroma | fashion and fun

“Rome Is My Runway” – Caterina Gatta. Photo by Massimiliano Moretti.


Sunday saw the conclusion of AltaRoma — a fashion event known for its variety, and this year was no different. The week featured over 100 Italian and international designers as well as nearly 400 students from a range of Italian fashion academies. Before we say our goodbyes and gather our thoughts from the week, Schön! wants to take you backstage with photographer Massimiliano Moretti for a final look at what made this week so outstanding.


DassùYAmoroso’s AltaRoma show was a one-way trip to a street-punk future. The brand emerged in 2015 following the meeting of lead designers Stefano Dassù and Pasquale Amoroso. Since then, the team has produced delightfully brash pieces, complementing their colour with layering and texture. This show turned the dial up a notch, implementing flame patterns and fluorescent pinks into a range of dresses, jackets and more.

Rome Is My Runway is the latest initiative from AltaRoma with the aim of putting Italian brands in the spotlight. With pieces from numerous local designers, the Rome Is My Runway shows boasted a diversity of offerings.

Rome-based designer Caterina Gatta showed florals repurposed from vintage fabrics of renowned designers like Gianni Versace, Yves Saint Laurent, Pierre Cardin and others.

Antonio Martino brought its unconventional luxury to the runway, utilising mesh, bright blues and sequins to catch the audience’s attention.

Finally, PROGRAMMA showcased its mix of traditional craftsmanship with a modern approach to design, highlighting sustainability and the fair treatment of its workers.

This season also marked the 15th year of the Who Is On Next? competition, a longstanding collaboration between Altaroma and Vogue Italia intent on scouting the best up-and-coming talents Italy has to offer — featuring brands the likes of Twins Florence and Bav Tailor.  Every year, the winner is selected by a jury composed of higher-ups in the fashion world, including people from Vogue International, AltaRoma and more.

 This time, Federico Cina was selected as the winner from an incredibly talented group for his gorgeous white, orange and green pieces allegedly inspired by a romance gone awry.

Also in competition were designers like Sicily-based Daniele Carlotta, who showed shine and shimmer alongside hand-embroidery, and Jing Yu, a Chinese designer producing innovative work with minimalism at its heart.

Find more information about AltaRoma here.

photos. Massimiliano Moretti 
words. Braden Bjella


Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device

by /

Tags: , , , , , , , , , , , ,