If you don’t think of Portugal as one of the fashion industry’s key players yet, we say think again. October shed some light on the creative and commercial potential of this Iberian land, bringing to attention ModaLisboa – the most important Portuguese fashion event, a project supported by Lisbon’s city council and ModaLisboa Association that brings together the national and international press, VIPs and fashion lovers. Aiming to promote creativity, not only in fashion, but also in adjacent areas, such as photography and set design, it takes place twice a year – March and October – and showcases the work of talented established and emerging Portuguese designers.
The 43rd edition of Lisbon Fashion Week revolved around legacy, a theme which explored the idea of reconstruction as something which doesn’t necessarily equate to oblivion, emphasizing the fact that the new doesn’t erase history.
The events took place from the 10th to 13th of October, proudly presenting collections that anticipate the summer of 2015, new names in the fashion industry, pop-up stores of emergent Portuguese brands and an exhibition of fashion photography.
Sangue Novo, the platform created by Lisbon Fashion Week in 2003 that aims to introduce upcoming national talents to an international audience, introduced ten new designers at Pátio da Galé on the 10th October. With collections that set a very high standard, the ambitious young designers celebrated style, creativity and innovation. Olga Noronha, Cristina Real, Rua 148 and other up-and-coming designers revealed their collections on the catwalk, presenting fresh perspectives on the creative legacy that Portugal aspires to leave.
One of the designers, Inês Duvale, presented streetwear-inspired collection, Karma, featuring imprinted circular shapes in a cold pallet of white, greys and dark blues. Duvale interpreted the idea of circularity with concentric circles splashed on garments – symbols of protection – and circular earpieces that completed her strong vision. Inês works with designer Ricardo Andrez, a regular at Lisbon Fashion Week, who showcased his own collection Chaser the next day at Pátio da Galé. Inês was later selected to showcase her work in June 2015 at FashionClash in Holland by Branko Popovic.
The three day event also featured Wonder Room, a pop-up store of emergent Portuguese brands, at Sala do Arquivo, in Lisbon’s City Council. Three of the designers participating in Sangue Novo’s show, Catarina Oliveira, Cristina Real and Nair Xavier, also exhibited their collections at Wonder Room.
Immediate interpretations of the shows were on display at Workstation, an exhibition of photography Capturing the highlights of the event as it happened. Workstation started on the evening of the first day and continued until the end of Lison Fashion Week Legacy at Paços do Concelho, showcasing photographic impressions of the occasion through the work of four young, promising photographers: Arlindo Camacho, Carla Pires, Pedro Duarte Jorge, and Ricardo Santos.
This autumn, Lisbon chose to believe in the power of ongoing projects, renewed energy and the conscience of what is valuable and essential about its culture. Legacy is to give and receive, and Lisbon gave faith, trust and a strong voice to its newest emerging designers – and now Schön! believes in them too.