Blu-Sky is a ballet dancer with extraordinary long hair. Her ballet school is pushing her to have it cut short, to match the average hair length of other students. When we heard about this, we wanted to create a fashion film and images that celebrate her long hair. We like how hair can link to fashion in structure and texture, and in the way it flows – hair and fashion, all part of individual expression. Our film tries to capture a mood of playfulness, structure and deconstruction. Blu-Sky’s hair is 42 inches long, which became the name of our editorial and film: “42 INCHES”.
Photography for this Schön! online editorial is by Nici + Karin. Models Blu-Sky, Minna and Ivy wear pieces from Edeline Lee, Atelier Zuhra, Simone Rocha and others styled by Sophie Kenningham. Hair and make up is by Rachel Louise Jones. Music composition is by Walter Mair.
This Schön! online exclusive has been produced by
photography. Nici + Karin @ Serlin Associates
fashion. Sophie Kenningham @ Frank Agency
model. Blu-Sky, Minna + Ivy @ Select Model Management
hair + make up. Rachel Louise Jones using Bobbi Brown + Kevin Murphy
photo assistant. Jerzy Gudjonsson
fashion assistant. Lily Austin
music composer. Walter Mair