All Entries Tagged With: "UVU Extreme Craftsmanship"
THE MAKING OF… YOU VERSUS YOU
Shot by Chris Scott and produced by Catwalk Yourself, this film takes you behind the scenes of the ‘You versus You – Extreme Craftsmanship’ editorial for issue #17 in Schön! Magazine. Dressed in the revolutionary sports clothes by UVU, the male “models” in this short film look ready to face nature’s most difficult terrains, including the arctic, desert, tundra, and jungle. Find out more at UVU – Extreme Craftsmanship
UVU – Extreme Craftsmanship/
Visit the new UVU website at uvuperformance.com >>
A Film by Saskia Reis
© Schön! Magazine
Visit the new UVU website at uvuperformance.com >>
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Discipline/
EXTREME CRAFTSMANSHIP FOR EXTREME PEOPLE
UVU /
Cold Train T-shirt 01 in Olive
Travel Long Johns in Olive
UVU /
Travel Merino Boxer Shorts in Olive
“One of the biggest fears in the jungle is getting bitten by a mosquito. Once you get a mosquito bite, you are itching the whole way and your mind is playing tricks on you.”
UVU – you versus you – let’s be honest; it sounds great. UVU brings about the notion of performing and fighting, not only against others, but against oneself. What started two years
ago as a unique branding proposition, born out of the idea to address the niche market of luxury extreme performance wear, is now finally ready to hit the market in spring 2012.
Follow Schön! as we break the new brand concept down into its three cores: idea, technology and design. Read more… click here
UVU /
Cold Train Trousers 01 in Black
Visit the new UVU website at uvuperformance.com >>
Photographer / Lionel Deluy @ FACTORY311™
Fashion Editor / Kay Korsh
Art Direction / Raoul Keil
Beauty Editor / Emma White Turle using Clinique for Men
Hair / Gareth Smith
Model / Mark Sharman @ W Athletic
Styling Assistant / Nicky Zama
Special Thanks to Will Forrester & the UVU team
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Schön! 17 – We Are The Champions
The creative contestants are eagerly waiting, ready to unleash their talents onto the pages of the exemplary issue 17 of Schön! Magazine. We have a splendid line-up for you, including our transformative cover model Crystal Renn shot by the riveting photographer Ellen von Unwerth. Contributing fashion editor, Laurent Dombrowicz lends us his exceptional eye for fashion in not one but three fashion editorials for this issue including teaming up with discerning photographer, Greg Lotus to produce a steaming hot editorial ‘Waterfalls.’
Canadian model Meghan Collison will have you doing a double take as she sheds her distinguishing long brown locks for an edgier blonde do. We are thrilled to present you with an intimate look at the creative’s behind the revolutionary sportswear brand, UVU; Will Forrester and Hayder Tuaima where we discover the extreme importance of the clothing they create. And there you have it, the competition has come to a close; everyone has been declared a winner in their own right, each deserving of the gold. So go ahead and indulge in our fascinating issue and let us show you why,
We Are The Champions!
#WINNER
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