EXTREME CRAFTSMANSHIP FOR EXTREME PEOPLE

UVU /
Cold Train T-shirt 01 in Olive
Travel Long Johns in Olive

UVU /
Travel Merino Boxer Shorts in Olive

“One of the biggest fears in the jungle is getting bitten by a mosquito. Once you get a mosquito bite, you are itching the whole way and your mind is playing tricks on you.”

UVU – you versus you – let’s be honest; it sounds great. UVU brings about the notion of performing and fighting, not only against others, but against oneself. What started two years

ago as a unique branding proposition, born out of the idea to address the niche market of luxury extreme performance wear, is now finally ready to hit the market in spring 2012.

Follow Schön! as we break the new brand concept down into its three cores: idea, technology and design. Read more… click here

UVU /
Cold Train Trousers 01 in Black

Visit the new UVU website at uvuperformance.com >>

Photographer / Lionel Deluy @ FACTORY311™
Fashion Editor / Kay Korsh
Art Direction / Raoul Keil
Beauty Editor / Emma White Turle using Clinique for Men
Hair / Gareth Smith
Model / Mark Sharman @ W Athletic
Styling Assistant / Nicky Zama
Special Thanks to Will Forrester & the UVU team

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