For identical twin sisters Anja and Sandra Umann, UMASAN is more than a fashion brand: it’s a sustainable way of life. With stream-lined tailoring, over-sized crisp white shirts and relaxed look trousers, their fashion-forward collection is an open invitation to those with a strong sense of individuality. “Our demand, and at the same time our motivation, was to create something new which goes far beyond the production of clothing and establishment of a fashion brand.”
Since its creation back in 2010, the Berlin-based duo has paid homage to men’s and women’s fashion alike, displaying a high sense of androgyny. With a fusion of art and fashion, UMASAN use innovative shapes, adjusted to the anatomy and kinesiology of the human body. This precision is achieved using a sophisticated Japanese cutting technique – a definite influence from Anja’s time working alongside high-profile designer, Yohji Yamamoto.
Blunt tailoring and punk-elegance are phrases representative of their SS14 collection. A monochrome palette incorporates elements of high fashion and laid-back street-wear, contributing to a timeless look. In combination with the garments’ versatility and couture-like craftsmanship, the collection stands the test of time, paying little attention to passing fads and trends. Their recent win for The Global Award for Sustainable Fashion, at the 2014 SOURCE Awards, validates their success.
With experimental vegan fabrics such as SeaCell (seaweed), MicroModal (beech wood) and Tencel (eucalyptus wood) creating this ‘feel-good’ fashion brand, it’s no wonder customers have previously been referred to as “hippy yummy mummies” and “mandrogynous groupies.” A cynical outlook, to be sure; UMASAN’s ground-breaking approach is definitely refreshing. It’s a strict company promise not to use any animal products – that means no wool, leather, cashmere or fur. The brand’s fabrics are chosen to contribute to the sustainability of the earth before being shaped to produce sleek, cutting-edge garments. What more could you ask of an eco-friendly brand?
Find out more about UMASAN here.
Words / India van Spall