hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Anastasia Beverly Hills Cosmos Eyeshadow Palette,
Brow Pommade Blonde + Jet Eyeliner
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
blazer. RE;CODE
shirt. Yves Saint Laurent
For years, Thanya built a world online through fashion before she ever fully stepped into the frame herself. What began as carefully curated outfit posts, where clothing did the talking and her face remained unseen, has evolved into a career defined not only by style but by visibility, transformation, and self-expression. Born in Thailand and raised in Germany from the age of eight, Thanya’s journey has been shaped by the experience of navigating cultures, responsibility, and identity from a young age.
Today, she is one of the most recognisable voices in digital fashion, collaborating with global brands while continuing to cultivate a community drawn to her authenticity and creative vision. Yet beneath the polished imagery lies a deeper conversation about vulnerability, belonging, and the courage to be seen. In this interview, Thanya reflects on the path from anonymity to confidence, the personas she inhabits through fashion, and what it truly means to become visible.
hair.
hair. Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Charlotte Tilbury Beautiful Skin Sun Kissed Glow Bronzer
Anastasia Beverly Hills Jet Eyeliner
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
leather jacket. Courrèges
opposite
hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Chanel Joues Contraste Intense in Rose Radiant
Anastasia Beverly Hills Brow Pommade Blonde
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
dress. Diesel
necklace. Tiffany & Co.
You started on social media showing only your outfits, never your face. Looking back, what were you actually protecting? And at what point did that shift feel less like a risk and more like a release?
I think back then I was mainly trying to protect myself. Fashion felt safer than directly showing my face or personality. It allowed me to express myself without feeling completely vulnerable. But over time, I realised that constantly hiding parts of yourself can also become exhausting. Slowly, showing more of myself stopped feeling like a risk and started feeling more like freedom.
Moving from Thailand to Germany at eight, growing up as the eldest of five: that is a lot of responsibility placed on a young person. How much of the way you present yourself today is still in conversation with that version of you?
Growing up between two cultures and taking on the role of the oldest sister very early definitely shaped me. It taught me responsibility, empathy and emotional awareness from a young age. I think that also influences the way I work today. Especially as a content creator, you become aware of the influence your words and actions can have on people. That is why staying grounded and using my platform in a thoughtful and conscious way is very important to me.
Fashion was clearly a creative outlet long before it became a career. What were you actually trying to say with it, back then when no one was watching?
Fashion was never just about trends to me. It always felt much more emotional than that. I think I was trying to create a world around myself that felt beautiful, calm and empowering. Even when nobody was watching, getting dressed already felt like storytelling to me.
hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Anastasia Beverly Hills Cosmos Eyeshadow Palette,
Brow Pommade Blonde + Jet Eyeliner
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
blazer. RE;CODE
shirt. Yves Saint Laurent
sunglasses. Gentle Monster
opposite
hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Givenchy Beauty Prisme Libre 02 Satin Blanc
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
There is a real tension in what you do. You are a recognisable face, but the work is increasingly about character, transformation, shifting personas. How do you hold onto a sense of self inside all of that?
I actually think transformation helped me understand myself more, not less. Different looks often bring out different sides of me that already exist. The important thing is making sure that transformation comes from a genuine place and not only from seeking external validation.
You have worked with some heavy-hitters: Chanel Beauty, Carolina Herrera, BOSS. Does the brand ever ask you to be a version of yourself you do not quite recognise? How do you navigate that?
Of course there are moments where brands have a very specific image in mind. But I think the strongest collaborations happen when you can still recognise the person behind the campaign. I never want to completely disappear inside a concept. I think authenticity is what keeps people emotionally connected to you over time.
You said something that stuck with us: “If you try to appeal to everyone, you will appeal to no one.” When did you actually start living by that, rather than just saying it?
I think I really started growing once I stopped needing everyone to understand me. At the beginning of social media, you often try to appeal to as many people as possible. But the more honest and specific you become, the more meaningful the connection with your audience becomes as well.
You talk about wanting to encourage women to make themselves visible regardless of expectation. But visibility can also be exhausting and exposing. What does it cost you?
Visibility can be beautiful, but it can also feel very vulnerable. People only see small fragments of your life and often build a complete opinion from them. I think the biggest challenge is staying emotionally grounded while constantly being observed and interpreted online.
hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Charlotte Tilbury Beautiful Skin Sun Kissed Glow Bronzer
Anastasia Beverly Hills Jet Eyeliner
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
leather jacket. Courrèges
opposite
hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Chanel Joues Contraste Intense in Rose Radiant
Anastasia Beverly Hills Brow Pommade Blonde
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
dress. Diesel
necklace. Tiffany & Co.
The editorial we shot together is called Becoming Visible. Each look a different colour, a different state, a different version of you. Which one felt most like you, and which one felt furthest away?
Interestingly, the blonde wig was probably the look that felt the most like me, even though visually it was completely different from how people usually know me. That is exactly what made it so special. The transformation brought out sides of me that are normally more hidden or reserved. In a strange way, that version of me felt the most honest, bold and free.
You will be in Cannes this year. Five years ago, would that have felt possible? What has changed most: the circumstances, or you?
Five years ago, Cannes would have felt very far away. Not impossible, but more like something that only happens to other people. I think what changed the most was my mindset. Opportunities grow over time, but at some point you also have to believe that you belong in those spaces.
What is the thing you are most interested in right now that your audience has no idea about yet?
Right now, I feel most inspired by projects that go beyond traditional social media content. I still love fashion and visual storytelling, but I’m becoming more drawn to work that feels more emotional, cinematic and intentional. I’m very open to exploring new creative directions and different forms of creative expression. At the same time, I always want my community to feel part of that journey, because they’ve grown with me from the very beginning.
hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Anastasia Beverly Hills Cosmos Eyeshadow Palette,
Brow Pommade Blonde + Jet Eyeliner
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
blazer. RE;CODE
shirt. Yves Saint Laurent
opposite
hair.
Shu Uemura Tsuki Shape Blow Dry Spray
ORIBE Signature Imperméable Anti-Humidity Hair Spray
Kérastase Elixir Ultime Hair Oil
make up.
Givenchy Beauty Prisme Libre 02 Satin Blanc
Dior Beauty Forever Skin Glow Foundation + Forever Skin Veil SPF 20
Rare Beauty Positive Light Luminizing Lip Gloss in Blaze
Hourglass Shape & Sculpt Lip Liner in Incite
Fenty Beauty How Many Carats?! Highlighter
NUXE Paris Huile Prodigieuse Or
blazer. Sandro
loafers. CELINE
earring. Swarovski
ring. SPINELLI KILCOLLIN
photography + creative direction. Lân Philipp
fashion. Ben Henkler
talent. Thanya
management qr agency. Tommy Tran
hair + make up. Artan Kalisi
wigs. Reza Hair @ The Options Club
photography assistant. Mina Asgari
lighting assistant. Toan Vu
