dress. SHOWROOM PLUS
shoes. Jady Rose
accessories. SUMIYAKI
opposite
dress. SHOWROOM PLUS
shoes. Jady Rose
accessories. SUMIYAKI
The concept behind this Schön! editorial, captured by photographer and art director Fifi Chen, is the female otaku. Chen believes that when we think of a female otaku, we think of those who stay at home because home meets all needs. In fact, after interviewing several girls who do not go out for a long time, Chen gradually found that “home” is actually not a physical space, but a psychological space.
The reason behind otaku behaviour is that otaku people are more interested in cultivating their own interests, enriching their inner world, and driving higher-quality social interaction with like-minded people. They are a diverse group with a strong sense of interest, spontaneous personality and active lifestyle. They just live in their own little world and like to go out and enjoy the fresh air once in a while. This Schön! editorial explores just that.
dress. SHOWROOM PLUS
shoes. Jady Rose
accessories. SUMIYAKI
dress. SHOWROOM PLUS
shoes. Jady Rose
accessories. SUMIYAKI
top suit jacket + leotard. ZARA
opposite
top suit jacket + leotard. ZARA
top. JNBY
skirt. Photographer’s Handmade
shoes. Nike
opposite
top. JNBY
skirt. Photographer’s Handmade
top. JNBY
shoes. Nike
opposite
top. JNBY
shoes. Nike
top. JNBY
opposite
sweater + trousers. CHICJOC
shoes. Jody Rose
accessories. Model’s Own
trench coat. JNBY
sweater + trousers. CHICJOC
shoes. Jody Rose
accessories. Model’s Own
This Schön! editorial has been produced by
photography, creative direction + fashion. Fifi Chen
model. Moon @ VMODELS
hair + make up. Bai Bei @ JOGO STUDIO
production. Vincent Ma
photography assistant. Hugh, Skye Gan + Zlemon Huang
Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device
