With time on your hands, Swatch’s range of timepieces are instantly recognisable. Wearing Swatch is a way to communicate a statement and a mind frame. Their models fuse radical simplification, fun design elements and durable materials with streamlined technology. The Uhrly watch encases subtle and honed mechanisms in a mini grandfather clock. It is a meta design – a watch on a watch: a quirk which pays homage to the tongue-in-cheek, playful design of Swatch.
Discover the Uhrly Swatch here.
Photography / Tom Brannigan
Art direction & fashion / Patrick Clark
Set Design / Zoe Klinck
Retouch / Studio Navona
Words / Annie Lord
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