Springing to Life
Noon by Noor returned to New York Fashion Week for the third time in their career. For the Spring/Summer 2014 season, designers Shaikha Noor and Shaikha Haya were inspired by The Tree of Life, a 400-year-old natural phenomenon in Bahrain, their country of origin. The tree stands alone in the highest point of the desert, far away from other trees and with no clear source of water. Despite the intensely high temperatures, the tree has grown without water or added nutrients, making this mystery even more puzzling and inspiring.
The Tree of Life encouraged the designers to examine the raw and natural beauty in the world, and so they utilised floral and leaf prints enriched with lace panels and decorative embellishments. “Spring 2014 is a continuation on from Resort but this season the collection is more polished and sophisticated with hints of that playfulness from the previous season,” described Shaikha Noor.
To the beats of the crowd-pleasing ‘Blurred Lines’ by Robin Thicke featuring T.I. and Pharrell Williams, the first model stepped onto the runway in a white daisy petal print blazer. Underneath that blazer she sported a pink gerbera print t-shirt and mini skirt. With hair slightly wavy and makeup as fresh and dewy as the morning rain, the Noon by Noor girl is feminine and elegant.
“I though the collection was beautiful,” said Catherine Haydock, Assistant Editor for The Recessionista®. “The colours were so vibrant. Spring has something great to look forward to.”
From violets to poppy orange, to honeysuckle yellow – all garments flowed with ease. In one look, the model carries a purple mesquite print cocoon coat only to mix it with a green pleated blouse. In addition, she pairs this ensemble with a pair of orange printed mini shorts. The designers expressed that their type of girl is young and daring in how she combines audacious prints and experiments with colour.
“Noon by Noor blew me away with their gorgeous fabrics and the way they flowed,” described Terry Smith. “I loved the coats, the combination of prints, and the different textures. Everything came together for me.”
Not only did the designers showcase staple silk pants, shirts, and blazers, they also exhibited that luxurious dress gowns can be worn as separates. Few pieces bare a sliver of midriff, including the final gown in cream and navy, covered in flowers.
Noon by Noor may have been inspired by The Tree of Life, but the designer duo have created their own Mother Nature woman in this refreshing and flirtatious take on spring.
Words / Sheri Chiu
Follow her on Twitter @schiuonthis