Patterns, prints, and florals all collide. Photographer Sabine Liewald gives every colour its just due in this infusion of textiles.
More designers and contributors featured: Talbot Runhof, Etro, Amaya Arzuaga, Falke, TUNE artists, Joe Stockinger, Bernhard Willhelm, Roeckl, Marina Rinaldi, H&M, Manish Arora, Tsumori Chisato, Max Mara, Jelena Nebendahl
hat. Bonfilio Hats
Bloom with Awa and Ololade in this Schön! editorial photographed by art director Any Okolie with fashion by Jennifer Stecca who dresses the models in looks by Bonfilio Hats, Sylvio Giardina and others, with make up by Greta Ceccotti and hair by Eugenio Colella.
full Look. Giorgia Sorbillo
opposite
dress. Sylvio Giardina
hat. Bonfilio Hats
opposite
dress. Romeo Gigli
shoes. Uma Wang
dress. Sylvio Giardina
hat. Bonfilio Hats
opposite
dress. David Koma
shoes. Marsell
hat. Bonfilio Hats
opposite
dress. Sylvio Giardina
hat. Bonfilio Hats
opposite
dress. Romeo Gigli
shoes. Uma Wang
full Look. Giorgia Sorbillo
photography + art direction. Any Okolie
fashion. Jennifer Stecca
hair. Eugenio Colella
models. Awa @ Monster Management + Ololade @ Geom Indipendent Management
make up. Greta Ceccotti
set design. Lidia Ginevra
photography assistant. Lucrezia Cantelmo
fashion assistant. Davide Zanola + Isabella Sessarego
bag. Miu Miu
A curated selection of artifacts from Miu Miu, Maison Margiela and others are lensed by art director and photographer Patrycja Pioch Makurat in this Schön! editorial with set design by Masha Mir.
rings. Brua Jewelry + Vintage
opposite
shoes. Maison Margiela
necklace. Vintage
sunglasses. Dolce & Gabbana
opposite
bag. Chanel
glasses. Gentle Monster
bag. Miu Miu
opposite
shoes. Amina Muaddi
necklaces. Vintage, Lavieraz + Maar
bracelet. Vintage
lipsticks. Chanel
sunglasses. Kreuzberkinder
necklace. Apart, Maar + Vintage
opposite
rings. Brua Jewelry + Vintage
shoes. Christian Louboutin
necklace + bracelet. Vintage
art direction + photography. Patrycja Pioch Makurat
set design. Masha Mir
adidas Originals.
jacket. adidas Adicolor Denim Jacket
top. Trefoill Essentials Tanktop
trousers. Firebird Adicolor Denim
socks. 3-Stripes Crew Socks
trainers. Superstar II
opposite.
adidas Originals.
trousers. Firebird Adicolor Denim
jacket. Firebird Adicolor Denim
trainers. Superstar II
adidas Originals is handing some of its most familiar pieces over to a new generation and letting them decide what they mean now. The latest European apparel collection brings together Denim, Knit and Icons into the visual language of music, streetwear and culture across the globe. Featuring loose denim, cropped proportions, knitwear and reworked sportswear layers, the collection offers a wardrobe built to shift depending on who’s wearing it.
You can see that energy play out directly across Schön!’s vision of the collection. Shot by Jonas Huckstorf and styled by Ingo Nahrwold, it drops the pieces into hand-drawn, comic-book-style sets; bursts, doodles and speech bubbles courtesy of artist Irene Chin that turn the studio into a playful zine. The same Firebird Adicolor Denim jacket is worn almost like a scarf in one look, then zipped up straight and structured in another, with nothing about the garment itself changing except how someone decided to wear it.
adidas Originals.
jacket. Firebird Originals Denim
trousers. Firebird Adicolor Denim
bag. Adicolor Mini Bowlingbag Denim
opposite.
adidas Originals.
jacket. Superstar Original Denim Corset
trousers. Denim Pleats
adidas Originals.
jacket. Firebird Originals Denim
hoodie. Trefoil Essentials Hoodie
trousers. Firebird Adicolor Denim
trainers. Superstar II
opposite
adidas Originals.
Luthando wears
jacket. Adidas Adicolor Denim Jacket
top. Trefoill Essentials Tanktop
trousers. Firebird Adicolor Denim
Grace wears
jacket. Firebird Adilenium Originals
trousers. Firebird Track Denim
Models Grace and Luthando are styled to show the different ways to approach the collection, with the latter moving through the editorial with a Firebird Adicolor Jeans jacket and trousers and Superstar IIs on his feet, while the former turns up in Barrel Jeans and a 3-Stripes tee. It’s all about how the pieces move when someone actually jumps, twists, or slouches into them, and how far adidas’ tracksuit has changed since its initial release in ’67, with youth still shaping where it goes from here.
The adidas Originals Europe Apparel Collection is available across Europe from September 1, online, on the adidas app and at selected retail partners.
adidas Originals.
jacket. Firebird Adileneum Originals
top. SST Denim Tracktop
skirt. Balloon skirt
opposite
adidas Originals.
jacket. Firebird Adicolor Denim
top. Trefoill Essentials Tanktop
trousers. Firebird Adicolor Denim
adidas Originals.
jacket. Firedbird Adicolor Denim Track
jacket worn as hoodie. Adicolor Denim Originals
trousers. Firebird Adicolor Denim
opposite.
adidas Originals.
jacket. Firebird Adilenium Originals
trousers. Firebird Track Denim
skirt. Balloon skirt
adidas Originals.
jacket. Firebird Adilenium Originals
dress. Stadium dress
socks. 3-Stripes Crew Socks
trainers. Superstar II
opposite
adidas Originals.
Luthando wears
jacket. Firedbird Adicolor Denim Track
trousers. Firebird Adicolor Denim
top. Trefoill Essentials Tanktop
trainers. Superstar II
Grace wears
trousers. Barrel Jeans
t-shirt. 3-Stripes
trainers. Superstar II
This Schön! x adidas Originals special has been produced by
photography. Jonas Huckstorf
fashion. Ingo Nahrwold
models. Grace Epolo @ Tigers Mgmt + Luthando Ngema @ MINT Artist Management
hair. Rebecca Schmitz
make up. Yvonne Wengler
fashion assistant. Dzenefa Halilovic
artwork. Irene Chin
concept. Alix Taccardo
