For two days starting from June 10 to 11, 2020, Mercedes-Benz Fashion Week Russia’s Global Talents Digital will reinvent the country’s fashion scene. As one of the world’s first hybrid international online fashion projects, Global Talents Digital will combine real-life and digital collections, presented on both virtual and human models, to showcase fashion’s innovations through video presentations, AR technology, digital avatars, and 3D art. 50 participants from 20 countries will show their collections in the event, which kicks off at 9 A.M. GMT.
“Global Talents Digital is an online version of the Global Talents project, launched by the Russian Fashion Council to support cutting-edge brands throughout the world. Dozens of fashion talents from ten countries debuted their catwalk collections at Mercedes-Benz Fashion Week Russia in past seasons. The key feature of the new project is that it will bring together real and totally digital collections,” Alexander Shumsky, President of Russian Fashion Council and Mercedes-Benz Fashion Week Russia, said in a statement. “We have been systematically supporting and promoting emerging talents for many years. The global lockdown situation prompted us to look for some new formats, and Global Talents Digital in June 2020 is going to be one of our experiments. It is a contribution to a vibrating world fashion scene, full of great talents.”
During Global Talents Digital, both Russian and foreign designers will present their collections. The list of participants includes ANNAISS YUCRA, Be.Li.Ve., CHAPURIN, VARVARA ZENINA, into|into, Not for sale, duet.by.me, SAMSHIT, AMARIN jewelry, OLA OLA, BEINUNISON, DANIIL KOSTYSHIN, RABBITHOLE, BAYARTAEV, ophelica, GIDROPLAN, ALKHANASHVILI, Sushchenko, CHAIN, VANESA KRONGOLD, JAKE LIU, Florentina Leitner, FEMME DE MARS, Juan de La Paz, GUIDO VERA, TOMMAZO Studio, Svoboda Ravenstvo Bratstvo, NS GAIA, VIVIANO, 13/7, Också, AFTER WORK STUDIO, RAHEL GUIRAGOSSIAN, Anciela, LINUS LEONARDSSON, and Shell. Music at Global Talent Digital will be provided by DJ GROOVE.