There’s a reason YSL Beauty went looking for someone who is the party, rather than someone who just shows up to one. Enter Alisha Boe: actress, self-described dance-floor menace, and the newly announced Global Ambassador for Black Opium, stepping into the role just as the fragrance unveils its latest chapter: Black Opium Pink Glaze, a sweet, gourmand strawberry scent with a wilder streak underneath.
Boe has spent the better part of a decade building a career on characters who refuse to be simple, from Jessica in ’13 Reasons Why’, and now Conchita in Apple TV+’s ‘The Buccaneers’, a role she’s wrapping its third season of as we speak. Off-screen, she’s just as unfiltered: an “It Girl” allergic to overthinking, happiest with the windows down, the music loud, and her knees aching from a night of dancing.
Her duality to be daring and relatable that makes her the natural next face of Black Opium. The fragrance has always lived in the tension between edge and allure, and Boe embodies it without performing it: she’s the friend who gets the group out the door, the personality that lingers in a room long after she’s left it. Where past eras of the scent leaned into pure rebellion, Boe brings something a little sweeter, a little more knowing. It makes her the ideal match for Pink Glaze’s evolution of the Black Opium woman.
Here, Boe talks to Schön! about becoming the new YSL Beauty ambassador, nightlife, and more.
Black Opium has long been associated with nightlife and bold self-expression. What does the fragrance represent to your generation today?
The Black Opium girl to me is fun, unapologetically herself, and daring. She’s the one who doesn’t wait for the party to start; she is the party. When I first smelled Pink Glaze, it was sweet but not innocent — juicy and a little wild, the kind of sweet that dares you to want more.
You’ve described authenticity as something that matters deeply to you. How do you stay grounded while navigating the pressure of being seen as a modern “It Girl”?
If it makes me happy, I’ll post it. Simple as that!
From ’13 Reasons Why’ to ‘The Buccaneers’, many of your roles explore identity and emotional complexity. What kinds of stories are you most drawn to at this stage in your career?
Anything that challenges me. I’m about to wrap the third season of ‘The Buccaneers’, and it’s a big season for Conchita: I’m so excited for people to see it. Beyond that, I’d love to do an action movie, a comedy, a romance.
What excited you most about becoming the new global ambassador for Black Opium?
I was so excited to join the YSL Beauty family, and being the face of Black Opium felt like such an organic partnership, as I have been a fan of the scent for a while.
This campaign marks “a new era” for the fragrance. How would you describe the energy or attitude of this new chapter in three words?
Sweet. Daring. Unapologetic.
Gen Z is often redefining beauty, femininity, and confidence. What does confidence personally look like for you today?
The Black Opium girl doesn’t wait for the party to start — she is the party. She’s fun, unapologetically herself, and daring. Any time I go out with my girls, the windows are down, the music is loud, and you just feel like the city belongs to you.
Fragrance is often tied to memory and emotion. Do you have a specific scent memory that has stayed with you throughout your life?
The air in Norway is so fresh it’s hard to describe. When I step off the plane, it immediately feels like it’s healing my lungs.
As your career continues to evolve globally, what’s something fans may still not fully know or understand about who you are off-screen?
My friends will tell you, I’m the one who drags everyone to the dance floor. I like to dance til my knees hurt and I’m covered in sweat.
Learn more about YSL Beauty at yslbeauty.com.
interview. Kelsey Barnes