generation z

Sahara wears
Bra Top / Wrangler
Jeans / Re/Done
Necklace/ Lhn Jewelery
Chris wears
T-Shirt / Kye
Pants & Shoes / Reebok
Kate wears
Top & Shorts Frame Denim
Socks / Cos
Shoes / Reebok
Earrings / Amanda Hunt
Lucas wears
T-Shirt / Stussy
Jeans / Calvin Klein
Mallory wears
T-Shirt / The Vintage Twin
Denim Overalls – Dickies By The Vintage Twin

Marc Pilaro shoots six of New York City’s most angsty youth in film for Schön! — exploring summer scenes of the NYC subway, playgrounds, and barbershops. With styling by Jenny Haapala, white washed denim and ribbed tanks are common in captures of models such as Kate holding an apple mid-chew or Luca in mid-jump, hopping a turn style. Here is Generation Z.

Chris wears
T-Shirt / Stussy
Jeans / Calvin Klein Jeans
Sahara wears
Tank Top / Alexander Wang
Skirt / The Vintage Twin
Necklace / Alibi
Ethan wears
T-Shirt / The Vintage Twin
Jeans / Levi’s Vintage
Luca wears
T-Shirt / Ben Davis
Pants & Belt / The Vintage Twin

Ethan wears
T-Shirt / The Vintage Twin
‘Jeans / Levi’s Vintage
Kate wears
Bucket Hat / Stussy
Top & Denim Shorts / Wrangler
Socks / Vans
Earrings / Amanda Hunt
Mallory wears
Top / The Vintage Twin
Pants / Stussy
Necklace / Lhn Jewelry

Kate wears
Top & Suede Shorts / Frame
Denim
Earrings / Amanda Hunt
Mallory wears
T-Shirt / The Vintage Twin
Denim Overrals / Dickies By
The Vintage Twin
Sahara wears
Top / Wrangler
Jeans / Re/Done
Necklace / Lhn Jewlery

Kate wears
Top / Wrangler
Jeans / Re/Done
Shoes / Reebok
Earrings / AMmanda Hunt
Belt / The Vintage Twin
Luca wears
T-Shirt/ Aalexander Wang
Jeans / Calvin Klein Jeans
Shoes / Vans

Chris wears
Jeans/ Calvin Klein Jeans
Shoes / Vans
Luca wears
T-Shirt / Ben Davis
Pants / The Vintage Twin
Mallory wears
Top / Stussy
Jeans / Carhartt Wip
Belt / The Vintage Twin
Necklace / Mallory’s Own
Opposite
Mallory wears
Top / Stussy
Jeans / Carhartt Wip
Belt / The Vintage Twin
Necklace / Mallory’s Own

Mallory wears
T-Shirt / The Vintage Twin
Denim Overalls / Dickies By
The Vintage Twin

Chris wears
T-Shirt / Kye
Pants / Reebok
Kate wears
Top & Suede Shorts/ Frame Denim
Earrings / Amanda Hunt

Chris wears
Jeans / Calvin Klein Jeans
Shoes / Reebok
Ethan wears
Jeans / Simon Miller

Sahara wears
Top / Gerlan Jeans
Skirt / Levis’s
Panties / Sarhara’s Own Necklace
/ Lhn Jewlery
Chris wears
Pants / Rebook
Under – Wear / Calvin Klein
Mallory wears
Top / The Vintage Twin
Shorts / Wrangler
Necklace / Amanda Hunt

Mallory wears
Top / Wrangler
Undies / American Apparel
Pants / Stussy
Belt / The Vintage Twin
Necklace / Lhn Jewlery

Chris wears
T-Shirt / Stussy
Jeans / Calvin Klein Jeans

Chris wears
T-Shirt / Stussy
Jeans / Calvin Klein Jeans
Luca wears
T-Shirt / Alexander Wang
Pants / Simon Miller
Shoes / Vans
Ethan wears
T-Shirt/ X-Large
Jeans / Simon Miller

This Schön! online exclusive has been produced by

Photography / Marc Pilaro
Fashion / Jenny Haapala
Models / Kate @ Next LA, Sahara @ Elite, Mallory @ New York Models, Luca @ Red, Ethan @ Red, Christopher @ Red
Casting / Anita Bitton & Calvin Wilson
Make Up / Ayaka Nihei
Hair / Yuhi Kim
Photography Assistants / Brian Wendelken & Donavon Smallwood
Fashion Assistant / Megan Mcdearman

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popular on Schön!

shedding skin

shirt + skirt. COS
opposite
dress. Sudi Etuz

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

full look. Burberry
opposite
dress. Sudi Etuz

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

full look. Burberry
opposite
full look. Burberry

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

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popular on Schön!

h&m | magda butrym

H&M unveiled its eagerly awaited collaboration with Magda Butrym in spectacular fashion last night at Berlin’s legendary Funkhaus. The rose — a key symbol in the collection — was brought to life in breathtaking form. A striking central installation featured curated looks framed by lush floral arrangements, merging Magda Butrym’s romantic aesthetic with Berlin’s unmistakable edge.

Launching online and in select stores on April 24, 2025, the collection made a bold statement with its fusion of strength and femininity. Notable attendees such as Toni Garrn, Lena Gercke, Jihoon Kim, Emilia Schüle, Xenia Adonts, and Gizem Emre embodied the essence of the collection throughout the evening. Guests were treated to a captivating dance performance choreographed by Franka Marlene Foth, alongside electrifying DJ sets from Cate Underwood and Iga Drobisz. The event exuded an intimate yet vibrant energy, celebrating individuality, femininity, and the spirit of creative collaboration.

The collection will be available online at hm.com and in selected stores from April 24, 2025.

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popular on Schön!

the silent parade

jacket + skirt. Evelina
shoes. Lea Swarovski

Join the silent parade in this Schön! visual captured by Lorenzo Marzi with fashion by Alda Cleofe Sterli who styles models Tess Noreen Grootjen, Arek John and Siyan Guo. Hair by stylist Dominique Ascione and make up by Rossella Pastore with set design by Bianca Girardi.

top. The Row
dress on top. Mayali Studio
dress underneath. Rizpoli
shoes. Jil Sander
opposite
dress. Giulia Mauro

left to right
Arek wears
jacket. Francesco Fiorini
dress. Jil Sander
shoes. Bottega Veneta
Siyan wears
shirt. Lemaire
skirt. Fax Copy Express
shoes. Jimmy Choo
opposite
dress. Evelina
shoes. Hereu
ruffs. Hardcore Circus

hat. Ilariusss

jacket + skirt. Evelina
opposite
dress. Sportmax
hat. Ilariusss

left to right
Siyan wears
full look. Del Core
Tess wears
dress. Mayali Studio

top. Recto
trousers + shoes. Hardcore Circus
bracelet. Arianna Fabiano
opposite
jacket. Evelina

dress. Jordan Luca
crinoline. Lorenzo Seghezzi

left to right
Arek wears
blazer, shirt + skirt. Arthur Arbesser
Siyan wears
dress + trousers. Giulia Mauro
shoes. Ann Demeulemeester
Tess wears
body. Maria Gringeri
ruffs + socks. Hardcore Circus