![](https://schonmagazine.com/wp-content/uploads/2018/08/Schon_Magaizne_generationalpha--1000x647.jpg)
jumper. SelfMade
dress. Katie Ann McGuigan
opposite
Left
jumper. SelfMade
dress. Katie Ann McGuigan
Middle Left
jumper. Simon Mo
necktie. Milo Maria
shoes. Dune
Middle Right
shirt. Paul & Joe
blazer + trousers. Scotch & Soda
Right
shirt. Paul & Joe
trench coat. SelfMade
trousers. Scotch & Soda
In this Schön! online editorial, photographer Kay Sukumar captures the red-haired arbiters of tomorrow: female, almond-eyed and eager to grasp at their opportunity to play big, our four fledgling models have a reason to be dressed more than one size larger. Fashion by Jenny Holmes sees the models revel in angel-armed jumpers and double-breasted suits by designers including Katie Ann McGuigan, Simon Mo, and Scotch & Soda. Laid-back hairstyles by Betty Bee underline the models’ wild manes, while natural make up, also by Betty Bee, highlights each girl’s innocent, yet strong-willed, countenance.
![](https://schonmagazine.com/wp-content/uploads/2018/08/Schon_Magaizne_generationalpha-2-1000x647.jpg)
jumper. Sabinna
trousers. Stylist’s Own
bag. Katie Ann McGuigan
opposite
Left
jumper. Sabinna
trousers. Stylist’s Own
bag. Katie Ann McGuigan
Right
shirt. Paul & Joe Sister
coat + trousers. Scotch & Soda
![](https://schonmagazine.com/wp-content/uploads/2018/08/Schon_Magaizne_generationalpha-3-1000x647.jpg)
shirt. Paul & Joe
trench coat. SelfMade
trousers. Scotch & Soda
opposite
Left
jumper. Simon Mo
necktie. Milo Maria
shoes. Dune
Bottom Left
jumper. SelfMade
dress. Katie Ann McGuigan
Middle
shirt. Paul & Joe
blazer + trousers. Scotch & Soda
Right
shirt. Paul & Joe
trench coat. SelfMade
trousers. Scotch & Soda
![](https://schonmagazine.com/wp-content/uploads/2018/08/Schon_Magaizne_generationalpha-4-1000x647.jpg)
Left
jumper. Simon Mo
necktie. Milo Maria
shoes. Dune
Right
shirt. Paul & Joe
blazer + trousers. Scotch & Soda
opposite
shirt. Paul & Joe Sister
coat + trousers. Scotch & Soda
![](https://schonmagazine.com/wp-content/uploads/2018/08/Schon_Magaizne_generationalpha-5-1000x647.jpg)
shirt. Paul & Joe Sister
coat + trousers. Scotch & Soda
opposite
jumper. Scotch + Soda
dress. Simon Mo
shoes. Karen Millen
![](https://schonmagazine.com/wp-content/uploads/2018/08/Schon_Magaizne_generationalpha-6-1000x647.jpg)
shirt. Paul & Joe
blazer + trousers. Scotch & Soda
opposite
top. Stylist’s Own
blazer, trousers + hat. Scotch & Soda
shoes. Vintage Miu Miu
gloves. Vintage
This Schön! online exclusive has been produced by
photography. Kay Sukumar
fashion. Jenny Holmes
hair + make up. Betty Bee
![Schon_latestissue](https://schonmagazine.com/wp-content/uploads/2015/10/Schon_latestissue.jpg)
Schön! Magazine is now available in print at Amazon,
as ebook download + on any mobile device