Surrounded by scrumptious delights and dressed in even sweeter treats, here marks the fusion of food and fashion with a multimedia shoot exclusively for Schön!. A cool concept created by Dionne Loftus and Frankie Pike puts their talents on show, with Loftus at the helm of the video, directing and editing the tasty fashion film, while Pike heads up the photography, a formidable if not highly palatable force. We quickly see how the sugary-sweet can turn a little sour, as Ladurée’s finest are smashed, Lola’s Cupcakes crushed and Marc Jacobs’ Diet Coke given an erupting ice-cream float. The delectable styling from Tomas .C. Toth, treats us with the likes of Richard Nicoll, Christian Lacroix, and Fred Butler. Today you will forget the diet and feast on fashion.
This online exclusive has been produced by:
Directed & Edited / Dionne Loftus
Photography / Frankie Pike
Styling / Tomas. C. Toth
Hair / Takanori Yamaguchi
Make Up / Ellie Tobin
Set / Angus Buchanan
2nd Camera / Noëmie Bottiau
Music / The Fall – Eat Yourself Fitter
Curt @ Nevs Model Agency
Georgie @ Profile Model Management
For more incredible editorials check out the latest issue of Schön!