Level Shoes, the world’s largest shoe store, has joined forces with Jordanian–Romanian luxury shoe designer Amina Muaddi to launch her eponymous collection. Exclusive to the luxury retailer in the GCC, this is Muaddi’s inaugural solo collection and it certainly flies the flag for the promising future of the talented designer. Featuring classic silhouettes with a modern twist, Muaddi’s designs blend modernity and femininity — mirroring her own creative ethos and individuality and ultimately creating a timeless offering.
Level Shoes called on Cypriot photographer Prod Antzoulis to produce a retro-inspired video campaign aptly named “Day by Night”. The quasi-oneiric VHS visuals see Muaddi exploring Dubai’s every corner and wandering off the beaten track — from a rooftop and the beach to the textile district of Deira — clad in her own designs.
model. Amina Muaddi
direction. Prod Antzoulis
videography + editing. Jonatas Barros
production. We Are Collective
fashion. Osama Chabbi
hair + make up. Sharon Drugan
soundtrack. Daniel Prutnik & Eileen Vasquez