It would be hard to have missed the hype around the #getyoursockout campaign, which aims to raise awareness of testicular cancer, and funds for research. After the #nomakeupselfie for Cancer Research campaign, which had resounding success, and raised £8m worldwide in under 6 days, the brilliantly named #cockinasock fundraising campaign has had gents taking selfies in a slightly different approach to the ladies. Gents, it’s your turn, get your sock out.
To show your support of testicular cancer research and the life-saving work of Cancer Research UK, donate now by texting SOCK67 and £1, £2, £3, £4 or £10 to 70070.
This editorial in support of Cancer Research has been produced by
Photography / Dominic Hatcher
Styling / Anna Peftieva
Models / Joe T & Bradley Reed @ AMCK, Leonardo @ D1 Models
Grooming / Fiona Barry @ S Management using MAC Cosmetics
Photography Assistant / Alex McBride
Styling Assistant / Nisa Yang
Retouch & Studio / The Forge UK Lighting supplied by Pixi Pixel