starring the bloody beetroots

shirt + skirt. COS
opposite
dress. Sudi Etuz

In this renewal-inspired editorial, Schön! celebrates transformation, strength, and empowerment. The “shedding skin” motif symbolizes letting go of the old and embracing a bold, unapologetic self within. Photographed by Cengizhan Ergün with videography by Çağla Polat and Burak Bacacı. Creative direction for the editorial is by İrem Derya Kaplan who also styles Eva Varlamova in looks by Burberry, H&M Edition, Sudi Etuz, and others. Hair by stylist Diyar Şekel with make up by Birce Selçik.

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
full look. Burberry

dress. H&M Edition
leggings. Calzedonia
opposite
full look. Maje

full look. Burberry
opposite
dress. Sudi Etuz

full look. Sudi Etuz
shoes. H&M Edition
gloves. Eli Peacock
opposite
dress. The Kooples
shoes. COS

full look. Burberry
opposite
full look. Burberry

dress. H&M Edition
leggings. Calzedonia
opposite
jacket + skirt. H&M Edition
shirt. Maje

This Schön! editorial has been produced by

photography. Cengizhan Ergün
creative direction + fashion. İrem Derya Kaplan
talent. Eva Varlamova @ Tanks Management
hair. Diyar Şekel
make up. Birce Selçik
videography. Çağla Polat + Burak Bacacı
production agency. C2 Production & Studio
producer. Mustafa Caner
colorist. Didem Yılmazer
photography assistant. Bedirhan Topçu
fashion assistant. Tuana Sofuoğlu
production asisstant. Sabri Çolak

“I look at my path and I think that I belong to it more than it belongs to me.”

Every path taken is, in truth, several paths at once: what was, what never happened, and what only existed in our imagination. “Caminito” explores the endless process, where time stretches and each step pushes us forward. With Juanjo Almeida as the protagonist, it moves from the intimate to the universal.

This Schön! editorial has been produced by

direction, writing + editing. Eusse
photography. Kike Azzollini
fashion. Óscar Honorato
talent. Juanjo Almeida
hair + make up. Celtia Lata
voice over. Samuel Viyuela
ad. Pablo Huici
ac. Felipe Dreves
colorist. El Bonal
sound. La Panadería
vfx artist. Raúl Ruiz
morph vfx. Bruno Sánchez
graphics. Adrián Bravo
fashion assistant. John Moreno

jacket top. PONDER.ER
skirt. Fax Copy Express
tabi shoes. Stylist’s Own

“Black Hole” redefines emptiness not as an absence, but as a threshold of possibilities where what remains hidden holds as much weight as what is revealed. The film, directed by Spanish photographer and filmmaker Federico Reparaz, explores interstitial spaces that oscillate between the beautiful and the unsettling, the evident and the concealed. Spaces that are structured through the paradoxes of the fleeting and the suspended. The project also investigates the notion of emptiness not merely as an absence, but as a realm of possibility where what is left unseen is just as significant as what is revealed.

Shot entirely on the iPhone 16 Pro Max, this choice of medium was driven by its ability to deliver a precise and detailed visual aesthetic while simultaneously allowing for an ethereal, dreamlike atmosphere. The film follows model and writer Aine O’Leary as she recites the opening lines of a National Geographic documentary on black holes, moving through different locations in a wintery Normandy — a forest, the river’s edge, the ruins of an abandoned house. The tension arising from her presence within these liminal landscapes, between what is spoken and what remains unsaid, between beauty and eeriness, immerses the viewer in a state of uncertainty, making them an active participant in the visual narrative’s resolution. Shot alongside Erea Azurmendi and edited by Manu Azurmendi, the creative team also includes stylist Giorgia Ferrari and makeup artist and hairstylist Aniela Fik.

jacket top. PONDER.ER
skirt. Fax Copy Express

jacket top. PONDER.ER
opposite
high collar sweater. Edwin
trousers. Fantaisie Militaire
shoes. Vans Slip-On Reissue 98 LX

flannel new shirt + washed twill jumpsuit. Y-3
handmade hat. Stylist’s Own
opposite
washed twill jumpsuit. Y-3
shoes. Vans Slip-On Reissue 98 LX

trench coat. Model’s Own
fletch hoodie. JLAL
w’brandon jeans. Carhartt WIP
opposite
trench coat. Model’s Own
fletch hoodie. JLAL
w’brandon jeans. Carhartt WIP

knit mohair polo sweater. ROA
classic stripe shirt + tie. Rizpoli
opposite
perle walker long wool dress + castoro gabardine trousers. Rier
leather gloves. Stylist’s Own

faux leather stitched blazer. Kijun
w’brandon jeans. Carhartt WIP
shoes. Vans Slip-On Reissue 98 LX
opposite
top. Dimension Cachée

jacket top. PONDER.ER
skirt. Fax Copy Express
tabi shoes. Stylist’s Own
opposite
perle walker long wool dress + castoro gabardine trousers. Rier
shoes. Adidas Y-3 Yohji Court TN Lo

This Schön! editorial has been produced by

photography. Federico Reparaz
fashion. Giorgia Ferrari
model. Aine O’leary @ Titanium Management
hair + make up. Aniela Fik