bleu conscious | necessity sense aw19

full look. Necessity Sense AW19

Photographed by renowned French fashion photographer Bleumode, this editorial shows Necessity Sense’s AW19 collection — whose second drop is now available now to shop on the brand’s online shop — through a European perspective.

Inspired by numerous cult classic Asian films, the collection is based on a fictional character in conflict with himself, putting up a façade of a gangster in order to protect his inner more sensitive side. The atmospheric lighting on the streets of Paris puts a twist on the traditional Asian gangster aesthetic, providing an infusion of Asian and Western cultures frozen in time.