This week, London opened the year’s fashion circuit with the much-awaited London Fashion Week Men’s. The city is not only a fashion capital but a world hub for hype and street culture, where industry heavyweights and young creatives speak an unmistakable design language that translates both onto the street and the runway. Schön! teamed up with photographer Jordan Eisbjerg to give you a backstage peek at some of the most exciting LFWM shows.
Designer-duo JORDANLUCA’s show was certainly buzzworthy. On a backdrop of mattresses and unmade beds, the collection gave an undulated (almost anthropological) look into the young male and his vices. Intense structure blends seamlessly with raw intensity in these remarkable looks.
Combining streetwear and luxury, Per Götesson fluidly reimagined menswear silhouettes this season. Functional details meet playful accessorising and sensual glimpses of skin. It’s a measured alternative to what classic fashion dictates men should wear and we think we love it.
#RemadeinEngland RÆBURN, whose brainchild is British designer Christopher Raeburn, showcases the edgiest and most luxurious upcycle fashion has to offer. With deconstructed workwear looks and a bold streetwear ethos, the runway was overrun with pieces we want to cop. This season, the designer collaborated with iconic brand Timberland.
London has created a space for developing fashion with an edge and last weekend it unapologetically defended its title as the coolest fashion metropole. Here the gap between luxury and the public is miniscule and we see designers creating fashion directly for their customers and their distinct identity. It’s this iconic character that is ever-changing and keeps us on our toes, making London Fashion Week one that we always look forward to.
Find out more information about London Fashion Week Men’s here.