b-side | the undivulged | austrian fashion awards

In this reverie, the focus is on the convergence of fabric and expression, the gaze meanders through the understated, uncovering a profound poetics in the minutiae often overlooked. Through focusing on the delicate details, the fabric becomes a conduit for emotion, expressions create a visual narrative and design that tells a story beyond the seams. Each frozen moment captures the living, offering a perspective of the mundane elevated to the unseen.

From the play of light on fabrics to the expression of the body, the curation seeks out the compelling and interesting. The runway becomes a canvas for visual storytelling, experimenting with the combinations of the movements and the visual harmony that different garments create when combined on paper. The visual approach embraces a fusion of mixed media and printing techniques to bring these moments to life on the paper surface.

In “B-Side” one confronts the unexplored facets of the runway landscape, a narrative etched in the convergence of hidden intricacies and overlooked subtleties and rewrites the story embodied in the print medium.

 

photography. Elif Gündüz
styling. Johanna Bouvier 
make up. Mac Cosmectics
location. Reaktor Vienna
fashion assistant. Elisabeth Maier

 

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