Agent Provocateur celebrates the online launch of the Soiree 2011-2012 collection with a short film, ‘Les Fleurs du Mal’ – a unique take on the horror genre with a signature Agent Provocateur sensibility and eroticism.
The premium collection will be available on www.agentprovocateur.com for the first time. Made from the finest silks and embroidery, all hand-finished and in limited edition, the collection has previously only retailed in global destination boutiques such as Harrods, London and Madison Avenue, NYC.
The two-minute film is directed by Epoch Films’ Justin Anderson. Agent Provocateur’s Creative Director, Sarah Shotton, says “I was introduced to Justin’s work by Epoch films. I loved his simplistic but stylish style and also the humour in his work. One of the gowns in the collection reminded Justin of the type of gown that was worn by ‘victims’ in classic ‘50s hammer horror films. Hammer horror suits Agent Provocateur perfectly as in the past, horror was the only way of showing sex in film, hence Dracula biting his reluctant ladies’ necks! I am a big fan of horror and of using it as a tactic to jump onto my own ‘victims’ laps when scared, so I was very excited about making our very own little horror film!”
Justin says “Putting Agent Provocateur and horror together seemed the natural direction for the collection, but we needed a music track that would add a layer of humour. Sarah came up with the idea of using a Death Metal track which would be perfect for the brief, and I promised her I would make a film that would be like listening to Slayer whilst reading Italian Vogue. The track was recorded by the Parisian-based band – Omaha Bitch.”
Horror has been historically used as way of expressing sex and avoiding “Draconian” censorship laws, from the Victorian Gothic, 60’s Hammer Films through to American teen-horror. Sex and horror have always been woven together but never, to our knowledge, parodied within a film for a fashion label.
Epoch Films is an international production company based in London, New York and Los Angeles.
Director — Justin Anderson
Producer – Rob Godbold
Production Company — Epoch Films
Creative Direction — Sarah Shotton at Agent Provocateur
Model— Kirsten Varley at Select, Billie and Luma at Premier, Georgie and Juli at Profile
Cinematography — Stephan Blackman
Hair — Dom Capel
Make Up – Mei Rees
Styling — Valentine Fillol Cordier
Editor — Sam Gunn at The Whitehouse
Post Production — Glassworks
Sound Mix — Sam Ashwell at 750mph
Music Track — Gay Ninja by Ohama Bitch