reinventing fellini


Photo Miles Aldridge

The much celebrated photographer Miles Aldridge has teamed up with Peroni, creating a series of images paying tribute to Federico Fellini’s 1963 masterpiece, 8 ½. The House of Peroni will be opening on Portland Place for the duration of November, and will be celebrating contemporary Italian film and fashion.

Miles Aldridge’s work is often seen gracing the pages of publications of the likes of Vogue Italia. In other words, he is no stranger to Italy’s rich legacy of fashion and film. Just 50 years after Fellini’s version, Miles Aldridge reconfigures iconic scenes from 8 ½ ; in colour photography, this time round. With Italian model Lorena Manelli playing the part of Sandra Milo, and with pieces taken from Antonio Marras’ latest collection, the photographs exude an explicit admiration for both Italy’s fashion and film.

Miles Aldridge is a great admirer of the Italian film maestro; the plethora of films by Fellini embodies the ideals any artist should be aiming for, as he comments: “What I like about Fellini is that he’s taking things from his present world and reimagining them in a way that reveals the dark side.” Teasing out the link between film and fashion that can be seen in Fellini’s work, Miles Aldridge demonstrates the ongoing relevance of films such as 8 ½. As he explains himself, “The Italian word ‘Moda’ for fashion means that it’s literally ‘here now’ – I think that idea of recording the here and the now, or passing comment on it, is exactly what anyone in the arts should be doing.”

The House of Peroni will be showcasing other works from contemporary Italian fashion, with new wave Italian designers such as Arthur Arbesser and Fabio Quaranta, alongside video installations by artist Quayola, whose work was most recently seen at the V&A.

Launching at midday on Wednesday 6th November, The House of Peroni will delve into the depths of contemporary Italian culture, bringing unexplored realms of new wave Italian fashion and film to the light. Something, to conclude, which you should not be missed.

Screen Shot 2013-10-11 at 15.08.04

Words / Patrick Clark

Photography / Miles Aldridge

Styling / Rose Forde

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