Nia Florez Cervantes is making waves in the industry. Already a celebrated fashion producer, art director and stylist, she has recently taken the helm as CEO of Somebody & Co. – a Colombia-based production company and fashion collective. Somebody & Co. provides services for models, photographers, creators and artists. The company already has an impressive set of professionals on its books and has produced striking images for campaigns that have been featured in magazines in both Europe and South America.
Cervantes has a strong appreciation of art and credits teamwork in helping her get ahead and in creating a perfect finished product. Part of her role is to oversee work of creatives to decide what pictures fit the bill. The company prides itself on creating unique ideas through stunning images, something Cervantes has experience of. “A photo is unique when it takes your complete attention, and it can inspire you – the principal point is the concept or the idea behind the click.”
One such shoot is the Savage Denim campaign featuring model Maria Camilla Giraldo, shot entirely in black and white, in a quiet backstreet of Bogotá. The idea behind the campaign, Cervantes explains, was to create a history without a specific place, where the principal focus was Maria Camila and the clothes. The campaign is in line with the promotional shots that have been used to promote Somebody & Co., which are both striking and unique. Cervantes seeks to create a photo where colour takes second place and creates a surface, showing how a silhouette can be understood in different ways.
Cervantes counts fashion brand POLITE and designer Olga Piedrahita as inspirations and relies on, “geometry, architecture, trends and most of all art” when creating her collections. Her friends offer varied viewpoints on their experiences of fashion which the Colombian says can nurture hers.
Among her inspirations, Cervantes also names Simon Schubert as her favourite artist, for his mix of geometry and surrealism but when designing campaigns Cervantes chooses to rely on concepts, “with a clear concept my passion for textures, cuts, patterns and shades shoot up so I can create characters.” Thanks to the internet, Cervantes has access to a global fashion hub at her feet, which she sees as a novelty. “Since we all have immediate access to global information, with the information about fashion and art concepts, the ideas that I develop have the benefit of being new and loaded with freshness.”
In the future, Somebody & Co. will continue to support new and emerging talents, while Cervantes hopes it will grow into a worldwide label that will have perfect positioning commercially and on a creative level. Her goals for Somebody & Co. over the next five years include the company being able to create a solid structure for the future as well as being supportive of young creators and artists. Cervantes’ final aim is to ensure that Somebody & Co. will be the name on everyone’s lips. “I want it to be top of everyone’s mind as the company that they always need.” With so much success in such a short time, we can’t wait to see what Somebody & Co. does next.