What better way to celebrate Schön!’s 25th issue than to pack our pages with high drama? Forget the fluff, froth and frivolity usually associated with summer, and join us on a darker, more dangerous journey starting with our sultry cover girl Eva Doll, shot by Rayan Ayash. She is joined by a host of the hottest modelling talent, including Kelly Mittendorf, Amber Le Bon, Brogan Loftus, Magda Laguinge and Bo Don. Meanwhile, band of the moment, The Heartbreaks, model this season’s menswear on the means streets of ‘Mods vs. Rockers’.
We go behind the scenes to discover the people and the brands making our planet a more beautiful, interesting and dramatic place, from iconic artists Pierre et Gilles to celebrated portrait painter Stuart Pearson Wright. We explore the art of creating the perfect perfume with Jean-Claude Ellena, parfumeur exclusif for Hermès, and the craftsmanship of creating luxury leather goods with Ettinger London.
With Schön! 25 we take you into the spectacular energy and drive that animates the fashion industry, and from mirrored-reflections to headpieces, to magnificent makeup and striking couture gowns, we celebrate all things bold. In line with this, we speak to celebrated figures of the industry, Simon Costin and Thierry Dreyfus, whose incredible works shape sensational visions into existence through, respectively, set design and lighting.
Mary J. Blige might want ‘No More Drama’ in her life, but we say bring it on!