To enjoy the video, all you have to do is click on the different buttons within the video and watch the video adapt into your chosen colour.
Ever feel like you’ve wanted to be a bit more in control? Or ever wished changing the colour of a garment was easier? ASOS has the solution for you. Teaming up with Pensacola and JUCE, ASOS has combined two usually separate worlds: fashion films and online shopping. With five options of colours, Colour Control puts the viewer in charge. One click determines the course of the video. Choose your palette by simply clicking the colour options at the bottom of the video. Once you’ve found your favourite hue, simply head over to ASOS to discover a carefully-curated selection of coloured pieces.
With Colour Control, the viewer determines not only the feel and look of the video but also what he or she would like to wear. THE HEAT, directed by visionary duo Pensacola, features Georgia, Chalin and Cherish of explosive pop band JUCE, who don the different tones of clothing in a series of cleverly captured optical illusions, camera tricks and technical effects. Make those looks shop-able, too, and you certainly have our attention.
Watch the video and choose your colour!