Schön! 47 | jordan rondel | the caker
Jordan Rondel #AllAboutArt Schön! 47 and a businesswoman in 2024. “I made a particularly great cake, and my parents encouraged me to ‘do something’ with my baking,” Rondel recalls.
Back in the early days of blogging, before Instagram even existed, Rondel shared her recipes and creations online, resulting in the start of her made-to-order cake business. Soon, requests came pouring in, from catering for elite events to bespoke celebrity orders. “Timing was particularly on my side,” Rondel explains, modestly. In a city where there was little opportunity to source great cakes, she had found her niche. Although she sold the business in August, the world is opening up to Rondel and the many facets that exist within her. “I’ve always liked the idea of breaking the mould, entering other industries,” she says. “I don’t want to be typecast.” And with her current repertoire, we’re certainly not placing her in a box.
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This Schön! 47
concept + direction. Phoebe Trezevant Jordan Rondel Donny Grahamer King’s Ransom Media Nicolaus Waetjen Britt Burke Sebastian Brown Melissa LeDonne Bonnie Ephraim Sophie Coombs Oszkar Nosek
by Schön! Magazine /
November 27th, 2024
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