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Hogan’s Autumn/Winter 2024-25 collection marks a bold evolution, cementing its place as a global modern lifestyle brand. Expanding beyond its iconic sneakers, the season introduces a cohesive wardrobe of ready-to-wear pieces, blending deconstructed formalwear with reimagined archetypes for a fresh take on relaxed chic.

Rooted in the energy of Milan, the collection channels the city’s cultural revival, drawing inspiration from Hogan’s 1986 heritage while embracing the dynamism of today. At the forefront of the collection is the Hogan HYPERLIGHT, a sleek sports shoe that nods to the 1980s with technical trims and the signature “Big H” motif. Designed with a memory foam insole and a lightweight outsole featuring spikes, it merges jogging aesthetics with urban sophistication.

A new basketball-inspired sneaker debuts this season, characterised by its clean lines and retro spirit. Featuring a minimalist lightweight outsole, smooth leather and suede construction, and the HGN86 logo, these sneakers are a nostalgic homage to ‘80s tech gear, paired with a modern cushioned fit for all-day wear.

Hogan’s reinterpretation of Milan’s industrial elegance is also evident in the collection’s palette. Shades of terrazzo, marble, concrete, and industrial metal evoke the city’s architectural identity, grounding the designs in a timeless, urban sensibility.

As Hogan’s narrative evolves, the AW24-25 collection captures the spirit of Milan and its modern resurgence.